MTV Networks and Abril Group create joint venture to produce and program MTV Brasil.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and LOS ANGELES--(BUSINESS WIRE)--Aug. 19, 1996--MTV Networks, a division of Viacom Inc., has agreed to acquire from the Abril Group 50% of MTV Brasil MTV Brasil is the Brazilian version of MTV, owned by Abril, the nation's largest magazine publisher (70%), and by Viacom Networks Brasil, the Brazilian branch of Viacom-owned MTV Networks Latin America (30%). Ltda., the production company which programs MTV Brasil, it was announced today by Tom Freston Thomas E. Freston (born 22 November 1945) is an American television executive who most recently served as President and Chief Executive Officer of the post-split Viacom, until his resignation on September 5, 2006. , chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable . Launched in 1990 through a licensing agreement with the Abril Group, MTV Brasil is a 24-hour Portugese language music television programming service that reaches more than 15 million television households. The service features video music by both Brazilian and international artists and is tailored to the musical tastes, lifestyle and sensibilities of young people in Brazil. Hosted by Brazilian VJs, the service is distributed mainly through Abril's UHF (Ultra High Frequency) The range of electromagnetic frequencies from 300 MHz to 3 GHz. In the U.S., analog television has used UHF channels 52 to 69 in the 700 MHz band. and VHF (Very High Frequency) The range of electromagnetic frequencies from 30 MHz to 300 MHz. broadcast networks as well as cable, MMDS (Multichannel Multipoint Distribution Service or Microwave Multipoint Distribution Service) A digital wireless transmission system that works in the 2.2-2.4 GHz range. and DTH (Direct-To-Home) Typically refers to satellite TV broadcasting directly to a dish antenna on the roof of a house. See DBS. . Under the new agreement, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Brasil's existing management team will remain in place and handle the day to day operations of the network. The service will continue to be run by this team which has been with MTV Brasil since its launch and has been instrumental in building MTV's brand in the territory. MTV's brand is recognized by more than 85% of young Brazilians. In making the announcement, Freston commented, "Abril has been a fantastic partner for us and has made MTV a great and enviable success in Brazil. Abril is one of the strongest communications companies in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , is a true pioneer of new media, and has proven that MTV is a business that they understand." Freston continued, "Today, MTV is the premier youth channel in Brazil and is an integral link in MTV's worldwide network. Advertisers value MTV and now, with satellite and cable exploding throughout the region, the timing is perfect for us to expand our investment there." "MTV Brasil has become a leading music and pop culture source for young people as well as one of the most successful MTVs worldwide," said Bill Roedy, president, international, MTV Networks. "With a varied mix of local and international music including its own `Video Music Brasil' awards, and a line-up of superb lifestyle programming, the service is a benchmark for MTV and a destination for 12-34 year olds. With this joint venture in place, MTV Brasil is a driving force in the television industry as we regionally expand around the world." Like all MTV services around the world, MTV Brasil has been responsible for exposing and breaking artists on both a local and international level. MTV Brasil has played a key role in developing the country's diverse and thriving music scene. With homegrown talent such as Titas, Sepultura and Paralamas Do Sucesso, MTV Brasil has brought its viewers a significant amount of original programming. MTV's second annual "Video Music Brasil" awards show, which will be held in Sao Paulo on Aug. 22, is becoming the country's most talked about music event, and "MTV Unplugged" episodes regularly feature local artists such as Gilberto Gil and Moraes Moreira, among others. "After six years of partnership as the licensee of the MTV brand in Brazil," commented Roberto Civita, president of the Abril Group, "this association with another giant in global communications represents the recognition of the work we have accomplished and is yet another step forward in our search for partners that can aggregate capital, know-how, and technology to the operations of the Abril Group." "This new partnership will allow us to further enhance our programming as well as promote the growth of the television industry in Brazil Brazilian Industrialization Industrialization during colonial Times During the colonial period, due to the rules of the economic theory of Mercantilism, no industrial activity could take place in Brazil. ," said Giancarlo Civita, chief executive, MTV Brasil. "We will continue to seek out new opportunities connected to the name `MTV Brasil.'" The advertiser-supported network has clients that include Alpargatas, Budweiser, Fiat, Fila, Honda, Johnson & Johnson, Kodak, McDonald's, Nestle, Nike, Pepsi, Philips, Sharp Electronics, and Unilever. MTV Networks, a unit of Viacom Inc., owns and operates television programming services worldwide including VH1, M2: Music Television, MTV: Music Television, MTV Latino, MTV Europe, Nickelodeon/Nick at Nite, and Nick at Nite's TV Land, all of which are registered trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures and syndication deals whereby all of its programming services can be seen worldwide. Abril Group is one of the largest communications and publishing conglomerates in Latin America, employing approximately 10,000 people. Of the 10 highest circulating magazines in Brazil, nine are published by Editora Abril. The company publishes 257 magazines in Brazil and four in Argentina. The Abril Group has also become a pioneer in implementing subscription television in Brazil and also leads the home-video market and owns Listel lis·tel n. Architecture A narrow border, molding, or fillet. Also called list2. [French, from Italian listello, diminutive of lista, border, , the largest publisher of telephone directories in Latin America. Please note: MTV Brasil is spelled with an "s" instead of a "z" to reflect the service's regionally specific nuances off-air as well as on-air. CONTACT: MTV Networks Linda Alexander, 818/505-7815 or MTV: Music Television Caroline Vincent, 212/258-8458 |
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