MTV: Music Television and Sirco International Corp. Announce Licensing Agreement to Launch a Full Line of Young Adult Travel Gear Accessories.STAMFORD, Conn.--(BUSINESS WIRE)--August 3, 1998-- "S>>M" By MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. SPORTS to launch for Holiday `98 Sirco International Corp. has entered into a licensing agreement with MTV: MUSIC TELEVISION to create and distribute a complete line of S>>M sports bags, travel bags and accessories inspired by the MTV SPORTS franchise, it was announced today by Joel Dupre, President of Sirco and Lisa Silfen, Vice President, Consumer Products, MTV. The line will complement the upcoming fall 1998 launch of MTV's S>>M young adult sports apparel. The S>>M - MTV SPORTS will include a full range of sports and casual travel bags and accessories including backpacks and daypacks, messenger bags and travel duffels with additional product categories to be introduced following the launch. Mr. Dupre, notes that "The partnership with MTV will allow us to create exciting S>>M sports and travel related products, incorporating cutting edge designs throughout the full spectrum, from sports bags and travel accessories to belt bags, backpacks, briefcases, luggage, attaches and personal leather goods. MTV's focus and attention on the young adult market and extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). , combined with their marketing savvy allows for substantial new market opportunities. "We are excited to partner with Sirco International Corp. to bring our audience a unique line of sports and travel bags," commented Ms. Silfen. "The S>>M line of accessories not only complements our S>>M sports apparel for young adults but also fits into the active lifestyle of this market. S>>M bags and apparel are inspired by MTV's annual Sports and Music Festival, a part of the MTV's Sports franchise, which also includes Rock N' Jock Basketball, Rock N' Jock Football, Rock N' Jock Softball softball, variant of baseball played with a larger ball on a smaller field. Invented (1888) in Chicago as an indoor game, it was at various times called indoor baseball, mush ball, playground ball, kitten ball, and, because it was also played by women, ladies' as well as other sports related programming. Sirco International Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SIRC Noun 1. SIRC - an agency of the Canadian government that oversees the activities of the Criminal Intelligence Services of Canada and has the power to intrude on the privacy of suspected terrorists or spies Security Intelligence Review Committee ) Designs imports and markets luggage, sports bags, backpacks, children bags and related products. The company sells its products under the trade names Cross-Trainer, Dunlop, Generra, Gold's Gym Gold's Gym International, Inc. is an international chain of co-ed fitness centers (commonly referred to as "gyms") originally started in California by Joe Gold. Each gym features a wide array of exercise equipment and personal trainers to assist clients. , Hedgren, Koosh and Perry Ellis Perry Ellis (March 3, 1940 – May 30, 1986) was an American fashion designer who founded a sportswear house in the mid-1970s. The Rise of Perry Ellis Perry Edwin Ellis was born in Portsmouth, Virginia, on March 3, 1940, as the only child of Edwin and Winifred to major retailers, department stories and specialty stores. MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , a unit of Viacom Inc., owns and operates five cable television programming services -- MTV: Music Television, M2, VH1, Nickelodeon/Nick at Nite's TV Land -- all of which are trademarks of MTV Networks. Information about MTV and M2 is available on MTV Online, on America Online See AOL. (Keywords: MTV) and the World Wide Web (http://mtv.com) NOTE TO EDITORS: There appears in this press release two "greater than" symbols between the "S" and "M" product symbols that may not appear correctly in some databases
CONTACT: Irene Fu
Manager Communications
MTV: Music Television
212-258-8762
or
Joel Dupre
President
Sirco International Corp.
203-359-4100
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