MSNBC.com and Action Engine Launch Beta Direct-to-Consumer, Ad Supported Mobile News Service; Companies Pioneer Mobile Advertising Business Model for Wireless Devices with Exclusive Sponsorship from Windows Mobile.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Award-winning news site MSNBC.com announced that it has joined forces with Action Engine(R) Corporation to launch a beta mobile news service featuring an advertising business model. Unlike paid subscription services, the beta launch of MSNBC.com Mobile is provided free of charge to consumers by incorporating video and banner advertisements within the service. The service gives consumers access to MSNBC.com news, videos, and pictures using their wireless device. Microsoft's Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. and Embedded Devices Division is the exclusive advertising sponsor for the launch of this new service. MSNBC.com, Action Engine and Microsoft collaborated on consumer research to better understand the mobile experience, the concept of shifting mobile costs from consumers to advertisers, and the potential scenarios for mobile advertising. With this beta launch, the companies will solicit consumer feedback to discover and deliver a rewarding consumer experience. In addition to ongoing consumer monitoring, MSNBC.com and Action Engine will gauge interest from advertisers and wireless operators to determine the ideal business model. "As one of the most successful news sites in the world, it's critical that we are available to consumers wherever they may be. The goal of this program is to deliver the MSNBC.com experience without penalizing consumers with yet another subscription fee," said Catherine Captain, vice president of marketing for MSNBC.com. "The consumer research we collect from this beta launch will give us valuable insight on how to effectively migrate advertising-supported content from computer to mobile device." Consumers who join the beta MSNBC.com Mobile program can use the free service to read top headlines, watch news videos, save news articles for later viewing, and view photos. Key features of the service include the ability to: --Read news articles including Top Headlines, US News, Business News, World News, Entertainment News, Sports News, Tech/Science News, and Health News --Watch Headline and Business News videos --Watch popular slideshows such as "The Week in Pictures" --View video from "The Today Show" and other NBC News NBC News (along with NBC News + HD) is the news division of American television network NBC, a part of NBC Universal, which is majority-owned by General Electric. Its current president is Steve Capus. It is the top-rated broadcast news division and has been for a decade. properties --Save news articles in a folder for later offline viewing Consumers can get the service by visiting http://gomobile.MSNBC.com and following the instructions for download. The service requires consumers to have a data plan with their mobile operators and an Internet-enabled device. For the beta launch, the service will run on an initial set of Windows Mobile powered devices with support for additional devices, including Java and BREW powered devices, to follow post-launch. A complete list of currently supported devices can be found on the download page. MSNBC.com Mobile was created using technology from mobile application platform company, Action Engine Corporation. Services built using the patented Action Engine Mobile Application Platform(TM) allow consumers to search for and discover mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. content like news, videos, and sports scores without having to suffer through painful typing on a tiny device keypad and frequent between-click connection delays. "We designed MSNBC.com Mobile with the wireless consumer in mind, letting them search for news and information offline with as few keystrokes as possible," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine. "By combining our award-winning user experience technology with our leading-edge mobile advertising engine, we can now offer companies like MSNBC.com a new way to monetize their mobile services, while encouraging consumer adoption." "We worked closely with MSNBC.com to create an advertising program that is not only a strategic fit for Windows Mobile, but also delivers on Microsoft's goal of driving innovation and learning in the mobile space," said Stacy Malone, vice president and interactive media director at Universal McCann, Microsoft's media agency. "Collaborating with MSNBC.com and Action Engine on this program allows us to deliver the Windows Mobile message in a new, breakthrough way and to better understand how to advertise in the mobile medium most effectively." Visit the Microsoft booth #1000 or the Action Engine booth #4212 for a demonstration of MSNBC.com Mobile at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2006 in Las Vegas, Nevada, April 5-7th, 2006. About Action Engine Winner of the Fierce 15 (http://www.actionengine.com/news/FW Special Issue Third Annual Fierce 15.htm) and Mobile Star Awards (http://www.mobilevillage.com/awards.htm), Action Engine(R) Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global companies that include MSNBC.com, TiVo, SmartVideo, SingTel, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , Optus, Orange SA, O2, and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com. About MSNBC.com MSNBC.com, the award-winning news site widely recognized as the best on the Internet, is the exclusive online channel for the NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. News family, which includes the Today show, NBC Nightly News NBC Nightly News is the flagship evening news program for NBC News and broadcasts from the GE Building, Rockefeller Center in New York City. It has been known by this name since August 1, 1970. , Dateline NBC Dateline NBC, or Dateline, is a U.S. weekly television newsmagazine broadcast by NBC similar to ABC's 20/20 or CBS's 60 Minutes. History The show, which has aired since 1992, is currently anchored by Ann Curry. , Meet the Press and MSNBC MSNBC Microsoft/National Broadcasting Company TV. MSNBC.com's driving force is to provide the optimal consumer experience, presenting a diverse range of original content and the best from our partners in a rich multi-media environment that includes interactive features and free streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. , allowing users to access the news and information they want, when they want it, 24 hours a day. Based in Redmond, WA, MSNBC.com is a joint venture of Microsoft (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) and NBC Universal News (NYSE NYSE See: New York Stock Exchange :GE). Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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