MSNBC.com Selects Kanoodle as Exclusive Provider of Content-Targeted Sponsored Links; Internet's Largest News Site Joins the ContextTarget Network.Business Editors/High-Tech Writers/Internet Reporters NEW YORK--(BUSINESS WIRE)--March 24, 2004 Kanoodle.com, Inc., a leading provider of sponsored listings for search and content, today announces that MSNBC.com, a leader in breaking news and original journalism on the Internet, has selected Kanoodle's ContextTarget(TM) as its exclusive provider of content-targeted sponsored links. Under the terms of the deal, Kanoodle will provide its ContextTarget sponsored links throughout MSNBC.com, which features partner content from NBC's Dateline, the Today Show and Nightly News Nightly News may refer to
"Kanoodle's ContextTarget offers the most relevant ads for our site because it relies on a topic-based targeting system, not a dynamic keyword guess, which we believe will add the most value for our users without jeopardizing our editorial integrity," said Charlie Tillinghast, General Manager, MSNBC.com. "The Kanoodle team has a proven track record of effectively managing a large scale implementation and we're looking forward to working with them." This announcement comes shortly after MSNBC.com unveiled its redesigned site, including more original content alongside award-winning breaking news. MSNBC.com's targeted pages, which include Health, Entertainment, Business, Technology and more, will give Kanoodle advertisers more ways to reach the right customers in the right places. "Adding MSNBC to our ContextTarget network means our advertisers will now have access to one of the highest quality audiences on the Web," said Lance Podell, president of Kanoodle. "In fewer than three short months, we've quickly built an industry leading product that has been well received by advertisers and top-tier publishers like MSNBC." Kanoodle's ContextTarget places paid listings alongside content from some of the Web's most respected sites including CBS (Cell Broadcast Service) See cell broadcast. MarketWatch.com, Quicken A popular financial management program for PCs and Macs from Intuit, Inc., Mountain View, CA (www.intuit.com). It is used to write checks, organize investments and produce a variety of reports for personal finance and small business. .com and The Motley Fool. Their advertiser-centric approach empowers advertisers to plan, buy, measure and optimize optimize - optimisation content buys separately from search. For publishers, Kanoodle protects editorial integrity, which guarantees that only relevant ads appear next to publishers' content. Additionally, their tools give access to real-time measurement of volume and traffic quality, providing the transparency and measurement necessary to unlock the value of sponsored links. For more information on Kanoodle, please visit http://www.kanoodle.com. About Kanoodle.com, Inc. Kanoodle is an innovator of sponsored links and the only provider with unique products for discrete Internet environments, each designed to maximize control and effectiveness for advertisers. Kanoodle's products -- KeywordTarget(TM) for search-targeted sponsored links and ContextTarget(TM) for content-targeted sponsored links -- are distributed on networks of high quality search and content providers, including CBS MarketWatch.com, MSNBC.com, CNET's Search.com and the InfoSpace search properties. Kanoodle was founded in 1999 and has offices in Amherst, NY and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . About MSNBC.com MSNBC.com is a leader in breaking news and original journalism on the Internet. MSNBC.com delivers the best of NBC News NBC News (along with NBC News + HD) is the news division of American television network NBC, a part of NBC Universal, which is majority-owned by General Electric. Its current president is Steve Capus. It is the top-rated broadcast news division and has been for a decade. , MSNBC Cable, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , NBC Sports NBC Sports is a division of NBC, responsible for the televising of many sports events on the network. The NBC Sports broadcast lineup includes: The Olympic Games (through 2012), the NFL, the NHL, Notre Dame Football, the PGA Tour, the USGA Championships, Wimbledon, the French , MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft and NBC News. |
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