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MSNBC.com Selects Copyright Clearance Center's Rightslink as Its Digital Rights Management Solution.

Business/Technology Editors

DANVERS, Mass.--(BUSINESS WIRE)--Oct. 11, 2001

Online Licensing and Content Delivery Service Lets Customers

Instantly Reuse Rich Multimedia Content from MSNBC.com

Copyright Clearance Center (CCC), the world's largest licensing agent for text reproduction rights, and MSNBC.com, the #1 Internet news site, today announced that Rightslink, CCC's digital rights management solution, will soon launch on MSNBC.com.

"We took a long, hard look at digital rights management options on the market," said Charles Tillinghast, director of sales and business development for MSNBC.com. "Rightslink is by far the best solution out there for licensing and monetizing Web-based content, plus CCC is a name we know and trust."

MSNBC.com will use Rightslink to instantly license and deliver digital content, such as interactive links and original news articles, directly to customers. An interactive link is a rich media package placed on the licensee's Web site. A Web site visitor can use the link to receive a multimedia news presentation that combines audio, video and text on a particular topic. For example, the MSNBC interactive "On the Front Lines" shows deployments of troops in the Middle East against a map of the region.

"MSNBC.com has created a multimedia news product that millions of people turn to 24/7," said Bob Weiner, CCC's vice president of corporate sales and publisher relations. "We're pleased that Rightslink will be playing a key role in making that product even more accessible to MSNBC consumers."

Rightslink licenses and delivers online content electronically to end-users. By clicking on a link located near a news item on MSNBC.com, customers can obtain instant permission to reuse that content in print and digital formats.

About Copyright Clearance Center

Copyright Clearance Center, Inc. (CCC) is the world's largest licensing agent for text reproduction rights and provider of many licensing services for reproducing copyrighted materials in print and electronic formats. The company was formed in 1978 to facilitate compliance with U.S. copyright law. CCC currently manages rights relating to over 1.75 million works and represents more than 9,600 publishers and hundreds of thousands of authors and other creators, directly or through their representatives. CCC-licensed customers in the U.S. number over 10,000 corporations and subsidiaries (including 92 of the Fortune 100 companies), as well as thousands of government agencies, law firms, document suppliers, libraries, academic institutions, copy shops and bookstores. CCC is a member of the International Federation of Reproduction Rights Organisations (IFRRO) and has bilateral agreements with reproduction rights organizations in 13 countries worldwide, under which it repatriates fees for overseas use of U.S. works. CCC can be found on the World Wide Web at www.copyright.com.

About MSNBC Interactive News, LLC

MSNBC.com is the number one news site based on audience data tracked by the Internet measurement service Media Metrix(TM). The leader in breaking news and original journalism on the Internet, MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, NBC Sports, MSN, and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft (NASDAQ: MSFT) and NBC News (NYSE: GE.)

Copyright Clearance Center, the CCC logo and Rightslink are registered trademarks of Copyright Clearance Center, Inc.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 2001
Words:535
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