MSNBC.com Selects Copyright Clearance Center's Rightslink as Its Digital Rights Management Solution.
DANVERS, Mass.--(BUSINESS WIRE)--Oct. 11, 2001
Online Licensing and Content Delivery Service Lets Customers
Instantly Reuse Rich Multimedia Content from MSNBC.com
Copyright Clearance Center Copyright Clearance Center (CCC) is a not-for-profit U.S. company based in Danvers, Massachusetts, that provides collective copyright licensing services for corporate and academic users of copyrighted materials. (CCC CCC
A very speculative grade assigned to a debt obligation by a rating agency. Such a rating indicates default or considerable doubt that interest will be paid or principal repaid. Also called Caa. ), the world's largest licensing agent for text reproduction rights, and MSNBC.com, the #1 Internet news site, today announced that Rightslink, CCC's digital rights management solution, will soon launch on MSNBC.com.
"We took a long, hard look at digital rights management options on the market," said Charles Tillinghast, director of sales and business development for MSNBC.com. "Rightslink is by far the best solution out there for licensing and monetizing Web-based content, plus CCC is a name we know and trust."
MSNBC.com will use Rightslink to instantly license and deliver digital content, such as interactive links and original news articles, directly to customers. An interactive link is a rich media package placed on the licensee's Web site. A Web site visitor can use the link to receive a multimedia news presentation that combines audio, video and text on a particular topic. For example, the MSNBC MSNBC Microsoft/National Broadcasting Company interactive "On the Front Lines" shows deployments of troops in the Middle East against a map of the region.
"MSNBC.com has created a multimedia news product that millions of people turn to 24/7," said Bob Weiner, CCC's vice president of corporate sales and publisher relations. "We're pleased that Rightslink will be playing a key role in making that product even more accessible to MSNBC consumers."
Rightslink licenses and delivers online content electronically to end-users. By clicking on a link located near a news item on MSNBC.com, customers can obtain instant permission to reuse that content in print and digital formats.
About Copyright Clearance Center
Copyright Clearance Center, Inc. (CCC) is the world's largest licensing agent for text reproduction rights and provider of many licensing services for reproducing copyrighted materials in print and electronic formats. The company was formed in 1978 to facilitate compliance with U.S. copyright law. CCC currently manages rights relating to over 1.75 million works and represents more than 9,600 publishers and hundreds of thousands of authors and other creators, directly or through their representatives. CCC-licensed customers in the U.S. number over 10,000 corporations and subsidiaries (including 92 of the Fortune 100 companies), as well as thousands of government agencies, law firms, document suppliers, libraries, academic institutions, copy shops and bookstores. CCC is a member of the International Federation of Reproduction Rights Organisations (IFRRO IFRRO International Federation of Reproduction Rights Organisations ) and has bilateral agreements with reproduction rights organizations in 13 countries worldwide, under which it repatriates fees for overseas use of U.S. works. CCC can be found on the World Wide Web at www.copyright.com.
About MSNBC Interactive News, LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control
MSNBC.com is the number one news site based on audience data tracked by the Internet measurement service Media Metrix(TM). The leader in breaking news and original journalism on the Internet, MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc. , NBC Sports, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade ) and NBC News (NYSE NYSE
See: New York Stock Exchange : GE.)
Copyright Clearance Center, the CCC logo and Rightslink are registered trademarks of Copyright Clearance Center, Inc.