MSNBC.com Partners with SmartVideo to Offer Users One of the Industry's First Ad-Supported Mobile News Services.ATLANTA -- SmartVideo's Groundbreaking Technology Allows MSNBC.com To Deliver Ad-Supported News Video On Mobile Devices At No Additional Cost To Users SmartVideo Technologies, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : SMVD.OB) and online news leader MSNBC.com announced today the completion of a successful beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the for MSNBC MSNBC Microsoft/National Broadcasting Company .com's new ad-supported mobile news service. Phase two rollout is slated for November 2006. MSNBC.com will offer users a value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. mobile news service that not only gives consumers access to a variety of top headlines and news videos from NBC News NBC News (along with NBC News + HD) is the news division of American television network NBC, a part of NBC Universal, which is majority-owned by General Electric. Its current president is Steve Capus. It is the top-rated broadcast news division and has been for a decade. programs on their data enabled wireless devices, but also allows MSNBC.com to generate revenues through the platform's ad insertion model. The new mobile news service is offered free of charge to MSNBC.com users through the Company's partnership with mobile technology leader, SmartVideo. A pioneer in the ad-supported mobile environment, SmartVideo provides MSNBC.com with a complete backend solution for the delivery of video to the mobile platform which includes ad insertion, Dynamic Ad Serving, and the insertion of Pre and Post Roll into the MSNBC.com provided content. Analyst firm, The Shosteck Group's latest market research study indicates that mobile advertising has the potential to generate in excess of $1 billion in annual revenues by 2010 for ad spend.(1) "MSNBC.com is increasingly looking at ways to offer its high quality video content to mobile users for free using an ad-supported model," said Kyoo Kim, vice president of sales for MSNBC.com. "As we did with online video streaming See streaming video and video stream. , we are excited to pave the way for ad-supported mobile video advertising as we have seen much interest from our conversations with marketers across the country. And we're very excited to be working with SmartVideo, a leader in the mobile video content and advertising space." "We are truly grateful to MSNBC.com for placing their confidence in our technology and our team, and we could not think of a better partner to enter this revolutionary and dynamic new market space," said SmartVideo's President, David Ross David Ross refers to:
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the booming mobile video space." To access the service, starting in November 2006 consumers can visit http://gomobile.MSNBC.com and follow the download instructions. The service requires that consumers have a data plan with their mobile carrier and an Internet enabled device. A list of currently supported devices can be found at www.smartvideo.com. About MSNBC.com MSNBC.com, celebrating its 10th anniversary this year, is the exclusive online channel for the NBC Universal News family, which includes the Today show, NBC Nightly News NBC Nightly News is the flagship evening news program for NBC News and broadcasts from the GE Building, Rockefeller Center in New York City. It has been known by this name since August 1, 1970. , Dateline NBC, Meet the Press and MSNBC TV. MSNBC.com's driving force is to provide the optimal consumer experience, presenting a diverse range of original content and the best from partners in a rich multi-media environment that includes interactive features and free streaming video, allowing users to access the news and information they want, when they want it, 24 hours a day. Based in Redmond, WA, MSNBC.com is a joint venture of Microsoft (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) and NBC Universal News (NYSE NYSE See: New York Stock Exchange :GE). About SmartVideo Not Just Video - Smarter Than Video! SmartVideo is a provider of new interactive media solutions for consumers on the go. Having established itself as a market leader in the delivery of high quality mobile video, SmartVideo also offers advertising-based solutions across all new media platforms, including mobile and the Internet. These solutions enable broadcasters and media companies to connect to consumers, in addition to the potential for increasing their advertising reach, revenues and exposure of new content and products. SmartVideo combines traditional linear television, VOD See video-on-demand. VoD - video on demand (video on demand), interactivity, and targeted advertising ... with a view towards providing an enhanced and interactive TV viewing experience for mobile devices. SmartVideo develops and markets a complete suite of revolutionary media services that combine familiar brands with user-friendly personalization, interactivity, and targeted advertising, delivering it to customers' mobile devices. Capitalizing on the ever increasing demand by consumers for personalized and interactive entertainment, SmartVideo enables consumers to obtain their entertainment and media anywhere, anytime to select media-enabled devices worldwide. For additional information and to subscribe to SmartVideo's Live TV content packages visit http://www.smartvideo.com. (1) Two Sides to Every Story: Is Mobile Advertising Good for Mobile? A new study published by The Shosteck Group, June 27, 2006. |
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