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MSM AG Announces Strategic Partnership With DOMA of Belgium.


ZUG Zug (tsk), canton (1993 pop. 87,100), 93 sq mi (241 sq km), N central Switzerland. , Switzerland--(BUSINESS WIRE)--July 13, 1998--

-- Move Insures Marketshare Leadership In Europe For 2 Stroke Motorcycle Exhaust Systems --

MSM MSM - Micronetics Standard MUMPS  AG of Switzerland, and its German subsidiary, Softech GmbH, the largest producer of aftermarket 2 stroke motorcycle exhaust systems in Europe, marketed under the "Special Power Exhaust System" SPESO SPESO Service Level Product Engineering Services Office  product line, announced Monday a strategic and financial alliance with the number two producer, DOMA DOMA Defense of Marriage Act  of Belgium.

A new joint production facility will be operational in Belgium on Aug. 1, 1998, organized under the name of MRP (Material Requirements Planning) An information system that determines what assemblies must be built and what materials must be procured in order to build a unit of equipment by a certain date.  NV. Softech will provide production equipment, financial support and managerial expertise. DOMA will oversee product production and plant management. The new facility's capacity to produce is estimated in excess of 20,000 units per year. This is a 100% output increase from the current separate production plants.

In addition to joint production the companies have agreed to cross develop products. Softech'sGerman facility will become the main development center with brand new R&D equipment from major manufacturers like Superflow and Dyno-Jet. Both SPES SPES South Place Ethical Society (London, UK)
SPES Stimulation Plan for Economic Science (EU)
SPES Stored Program Element System (US DoD)
SPES Sociedad Portuguesa de Energía Solar
 and DOMA brands are available for Honda, Kawasaki, Yamaha, Suzuki, KTM KTM Kauppa- ja Teollisuusministeriö (Finnish: Ministry of Trade and Industry)
KTM Keretapi Tanah Melayu (Malayan Railway, Malaysia)
KTM Kauppatieteiden maisteri
, Husaberg and Husqvarna motorcycles This article is about Husqvarna Motorcycles. For other uses, see Husqvarna.
Husqvarna Motorcycles is a motorcycle manufacturer that produces motocross, enduro and supermoto motorcycles.
.

These combined efforts tie in well with another related announcement of Softech's support for Team KTM with regards to the 1999 FIM FIM

The ISO 4217 currency code for the Finnish Markka.
 Motocross motocross

Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud.
 World Cup Championship series and KTM Motorcycle AG becoming a world-wide reseller of Softech's products via their dealership network.

In 1997 Softech went through management reorganization, with Herbert P. Goertz, the company's founder, taking control as the Managing Director. "This year has been explosive for Softech, not only in business but at the track," stated Herbert P. Goertz. Currently Joel Smets leads in the FIM 500cc series riding with a SPES pipe on a Husaberg. In the even more popular 250cc class, Team Kawasaki with rider Sebastien Tortelli are just a couple of points behind the leader and are expected to win the Championship. "With DOMA on board we will have 3 of the 5 factory teams riding SPES next year, we will not only dominate at the finish line but we anticipate double digit sales growth," Goertz continued to say.

Softech also announced a reorganization of its reseller network throughout Europe, replacing several companies with larger distributors who can keep up with product distribution demands.

Background MSM Motorsport Management AG; MSM AG was founded in early 1997 to combine the activities of Softech GmbH in Germany and Softech America Inc. The company is producer of world renowned SILENT SPORT(tm) noise absorption material, which is used by major aftermarket manufacturers like Supertrapp of the US, Acrapovic (Scorpion) of Slovenia, Bos Dempers of the Netherlands, HAWKS of France and many more. KTM of Austria uses the Silent Sport material as OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  equipment. The company acquired the SPES(tm) brand at the end of 1997 and has concentrated all R&D activities in its new German facilities. Additional information is available through the World Wide Web at http://www.silentsport.com or http://www.silentsport.de.

MSM Motorsport Management AG Engelmattstrasse 1 CH 6318 Walchwil/Zug, Switzerland Phone: +41 41 7582255 Fax: +41 41 7582282

Softech GmbH Loetscher Weg 59 D 41334 Nettetal, Germany Phone: +49 2153 97900 Fax: +49 2153 979079

Softech America Inc. 1515 South Federal Highway, Suite 103, Boca Raton, FL 33432, USA Phone: +1 561 395 6865 Fax: +1 561 395 6896

SPES, Silent Sport, Silent Sport Inside and Silent Sport Racing Team are trademarks of MSM Motorsport Management AG. All other products and services listed herein are trademarks of their respective companies.

    CONTACT:  Softech America Inc., Boca Raton, Fla.
               Christopher J. Terry
               Phone +1 561 395 6865
               Fax +1 561 395 6896
               chris@flinet.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:4EUBL
Date:Jul 13, 1998
Words:606
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