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MR. POTATO HEAD TERMINATES COUCH POTATO STATUS, JOINS WITH THE PRESIDENT'S COUNCIL IN FAMILY FITNESS CAMPAIGN

 MR. POTATO HEAD TERMINATES COUCH POTATO STATUS,
 JOINS WITH THE PRESIDENT'S COUNCIL IN FAMILY FITNESS CAMPAIGN
 WASHINGTON, March 20 /PRNewswire/ -- Many Americans get bent out of shape when they turn 40...Mr. Potato Head plans to get in shape.
 Concerned about his expansive waistline and sedentary lifestyle, Mr. Potato Head has joined with the President's Council on Physical Fitness and Sports (PCPFS) on its campaign to improve family fitness by embarking on a vigorous but sensible exercise schedule, it was announced today by John Butterfield, executive director of the PCPFS.
 This new fitness regimen will culminate on Mr. Potato Head's 40th birthday when he receives a Presidential Sports Award May 1 in Washington at the third annual Great American Workout.
 The White House program celebrating the Great American Workout involving President Bush and Arnold Schwarzenegger, the chairman of the President's Council on Physical Fitness and Sports, will take place the morning of May 1 on the South Lawn, followed by an afternoon program headed by Schwarzenegger at the U.S. Capitol.
 "I couldn't think of a better way to spend my 40th birthday," said Mr. Potato Head. "I'll walk to Washington if I have to."
 "I am pleased that Mr. Potato Head has joined the campaign to help improve America's family fitness," said Schwarzenegger. "And believe me, this is no half-baked exercise plan...I will see to it that Mr. Potato Head continues his shape-up program."
 Americans ages 10 and up can choose from among 58 sports and fitness activities and work towards a Presidential Sports Award. After digesting the entire list with his family, Mr. Potato Head has chosen fitness walking, with some weight training thrown in for good measure.
 "He's been walking miles and miles every day," said Mrs. Potato Head. "To qualify for the Presidential Sports Award, Mr. Potato Head needs to walk a minimum of 125 miles by his 40th birthday on May 1. That's no small potatoes."
 The Presidential Sports Award program was developed by the PCPFS in 1972 in conjunction with national sports organizations and associations. Its purpose is to motivate Americans to become more physically active throughout life, and emphasizes regular exercise and fitness as a healthy habit. The program is administered by the Amateur Athletic Union.
 "I'm beginning to feel better already," said an energized Mr. Potato Head after finishing up a brisk walk. "Instead of having a fit, I'll be fit when I turn 40...I'll be a new Spud come the first of May!"
 -0- 3/20/92
 /CONTACT: Steve Guback of the Presidents Council for Physical Fitness, 202-272-3431, or Anne Ebersman or Gary Serby of Fleishman-Hillard, 212-265-9150, for the Presidents Council for Physical Fitness/ CO: President's Council on Physical Fitness ST: District of Columbia IN: SU:


CK -- NY037 -- 0083 03/20/92 12:12 EST
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Publication:PR Newswire
Date:Mar 20, 1992
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