MOVIE RATINGS WILL GO ONLINE.Byline: Candice Choi Staff Writer NORTH HOLLYWOOD - A family-friendly night at the movies could be easier to plan with the arrival of an online rating system for parents. Parents Preview was launched Wednesday as a new section of Movies.com, which is operated by the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Interactive Group. Movies from multiple studios are reviewed. The service grades movies on sexual content, language and violence; each movie is then assigned as·sign tr.v. as·signed, as·sign·ing, as·signs 1. To set apart for a particular purpose; designate: assigned a day for the inspection. 2. an overall grade. Parents today are more concerned about the type of entertainment their children are consuming than they were a decade ago, said Rod Gustafson, president of Parents Preview. ``It's really reaching a whole new level of interest,'' he said. Although the current rating system for movies offers a good baseline The horizontal line to which the bottoms of lowercase characters (without descenders) are aligned. See typeface. baseline - released version for parents, Gustafson said the grades on Parents Preview convey a movie's broader message. ``We're not just counting the number of gunshots or sex scenes,'' he said. ``The Pacifier,'' which is rated PG, for example, was given an overall ``B-'' grade on Parents Preview. The movie is also broken down and graded in categories like ``Violence'' and ``Drugs/Alcohol.'' Parents Preview also grades video games See video game console. , indicating the rising interest among parents in the type of entertainment their children are consuming. Research by the Entertainment Software Ratings Board shows 92 percent of parents monitor what type of video games their children play. ``It's at an all-time high. Parents are interested in what their kids are doing,'' said ESRB ESRB Entertainment Software Rating Board ESRB Estrogen Receptor Beta ESRB Explosive Safety Review Board President Pat Vance. ESRB this month added a rating to its system to give parents a more specific idea of video game content. The ``E10+'' rating bridges the gap between ``E'' for everyone and ``T'' for teens. Movies.com was launched in March 2000 and provides an array of movie news and services, including show times and ticket sales. The site attracts between 2.5 million and 3 million unique monthly visits, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. . Parents Preview began as a syndicated newspaper column called ``Grading the Movies'' 12 years ago, then went online. The site includes reviews on thousands of titles. Candice Choi, (818) 713-3634 candice.choi(at)dailynews.com |
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