MOVE THE HEART, TOUCH THE SOUL.Since its founding in 1938 as an audio manufacturer, Pioneer has been known for its visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer. products, such as laser disc players and car navigation See GPS. systems. Today, Pioneer is investing in new technologies designed to capitalize on Cap´i`tal`ize on`
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the evolution of multimedia communications.
Pioneer changed its corporate logo in 1998 to reflect its renewed focus on the future of home and mobile entertainment, as well as its aggressive approach to innovation. Pioneer also adopted a new corporate philosophy "Move the Heart, Touch the Soul," reflecting its desire to share the excitement of audio and video components with more people.
While continually growing its product line, Pioneer has also expanded to serve new markets around the world. Pioneer opened its Latin American office in Panama in 1987 to provide better service to the region.
In order to strengthen the company's marketing and business planning functions, Pioneer international (MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).
1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896. ), Inc. was ugraded to the regional headquarters for the Latin American Market, replacing Panama as the headquarters, in April 2000. "Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. is very important to us," says Yojiro Kuwabara, chairman of Pioneer international (MIAMI), Inc. "2002 is the 15th anniversary of the start of Pioneer's operations in Latin America through Panama, and we are enjoying increased sales in this region."