MOTOROLA UNVEILS THE I.250 PLATFORM - THE INDUSTRY'S MOST COMPREHENSIVE 2.5G GSM/GPRS PLATFORM.
Motorola, Inc.'s (NYSE NYSE
See: New York Stock Exchange : MOT) Semiconductor Products Sector (SPS (Standby Power System) A UPS system that switches to battery backup upon detection of power failure. See UPS.
SPS - Symbolic Programming System. Assembly language for IBM 1620. ) has announced its 2.5G Innovative Convergence (i.250) platform -- a comprehensive silicon-to-software solution for 2.5G Global System for Mobile Communication/Global Packet Radio Service (GSM/GPRS) wireless handsets. This scalable, highly integrated platform combines an advanced chipset with an industry-leading development environment, field-proven GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. protocol software, type certification support, and best-in-class system cost to support a complete range of voice-centric, voice/data, and data-centric products.
The new platform, which is designed to help global original equipment manufacturers (OEMs) and original design manufacturers (ODMs) develop state- of-the-art products to enable anytime, anywhere communication for consumers, joins Motorola's broad GPRS product portfolio. With the i.250 platform, Motorola is leveraging its GPRS expertise to give manufacturers unprecedented flexibility and scalability, coupled with the "always on" connectivity today's consumers demand.
"The turnkey i.250 platform is designed to reduce system cost while speeding time to market for handset manufacturers," said Pete Shinyeda, corporate vice president of Motorola's Wireless and Broadband Systems Group. "Its streamlined, compact design features the lowest component part-count in the industry. Manufacturers can easily add personality and packaging to their handset products, focusing on applications, branding, features and style while enjoying instant access to cutting-edge technology. The bundled platform gives them unprecedented flexibility for getting to market quickly, easily, and cost-effectively. In addition, our platform solutions can scale from voice-only wireless clients to rich multimedia platforms, easing the migration to 3G solutions and reducing overall costs."
The i.250 platform is expected to capture a significant share of the wireless semiconductor market, which is forecasted to reach $35 billion in 2004, with more than 480 million GSM/GPRS handsets in production by 2005 (Gartner Group (company) Gartner Group - One of the biggest IT industry research firms.
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"In the next three to four years, companies like Motorola that get out in front like you are doing with this announcement will be the ones that last in the marketplace, the ones that will win," said Andrew M. Seybold, senior partner, the Andrew Seybold Group, a consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that specializes in the connected mobility space.
To help manufacturers meet customers' rising demands for speed, connectivity, and plentiful mobile applications, the i.250 platform combines a mature, field-proven GPRS protocol stack The set of protocols used in a communications network. A protocol stack is a prescribed hierarchy of software layers, starting from the application layer at the top (the source of the data being sent) to the data link layer at the bottom (transmitting the bits on the wire). and certified communication protocol software with a comprehensive integrated development environment See IDE.
integrated development environment - interactive development environment (IDE). The mature, field-tested GPRS architecture enhances bandwidth to offer "always-on" connectivity and proven interoperability with a range of portable devices- personal digital assistants (PDAs), cell phones, laptops, web tablets and more.
Built on a flexible open architecture, the i.250 platform is expandable to EDGE and scalable to 3G systems such as the ultra-fast 2Mbps UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. (Universal Mobile Telecommunications System
Universal Mobile Telecommunications System (UMTS) is one of the third-generation (3G) cell phone technologies. Currently, the most common form uses W-CDMA as the underlying air interface, is standardized by the 3GPP, and is the European answer to the ITU ) and W-CDMA See WCDMA. (Wideband-Code Division Multiple Access) standards. The platform allows manufacturers to use faster data services over existing GSM carriers, generating revenue immediately while gaining the ability to migrate to 3G technology. A comprehensive portfolio of 3G platforms will be included in the family.
Scalability is enhanced by PAN-to-WAN connectivity, software and hardware reusability, and flexible memory structures for combining features. Plus, Motorola is one of only two licensed architectural partners for ARM technology.