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MOTOROLA'S ACQUISITION OF STARFISH BOON TO REX PC COMPANION

Franklin Electronic Publishers and Starfish Software Inc. have said that Motorola's acquisition of Starfish will provide an opportunity to broaden consumer exposure to the benefits of the REX PC Companion.

Franklin Electronic Publishers, Starfish's partner for the REX line, believes Motorola's acquisition can act to accelerate REX's growth. Motorola's commitment to building upon Starfish's TrueSync Technology Platform offers endless design and integration opportunities for the REX device to further establish its leadership position in the Connected Information Device (CID) market.

Franklin Electronic Publishers and Starfish first demonstrated the integration of the TrueSync Technology Platform with the development of REX -- the first-ever PC Companion that enables mobile professionals to access critical contact, calendar and to-do information anytime, anywhere. REX charted a course for a new generation of devices that, with Motorola's support, will continue to offer customers the benefits of wireless connectivity.

"Starfish's TrueSync Technology Platform offers the perfect combination of simplicity and sophistication that has been an integral part of REX's success," said Andrew Cross, CEO of Franklin Electronic Publishers. "We look forward to working with both Motorola and Starfish to take the 'connected experience' to a new level."

Starfish created the TrueSync Technology Platform, which was used to design, develop, and produce all software components of REX. Starfish partnered with Franklin to oversee the production, marketing and distribution of REX.

REX has won a number of major awards including: PC Magazine "Editor's Choice," Popular Science "Best of What's New," Windows Sources "Stellar," Mobile Computing & Communications "Moby," Boot Magazine "Lust List," "Technology Advancement of the Year" and "PC Card of the Year" from industry analyst firm Mobile Insights, and 1998 International CES Innovations `98.

"The REX was our first product to be built on the TrueSync Technology Platform and its track record to date is phenomenal," said Philippe Kahn, chairman and co-founder of Starfish Software Inc. "With Motorola's recent acquisition, REX's functionality and design capabilities are limitless, and we look forward to continued success with Franklin."

About Franklin Electronic Publishers

Franklin Electronic Publishers Inc., the exclusive source for the REX PC Companion is the worldwide market leader in handheld electronic books, including the popular BOOKMAN series. The Company is also the exclusive producer and distributor of ROLODEX Electronics brand personal information management products.

Franklin has sold more than 18,000,000 electronic books and currently publishes more than 200 titles, including dictionaries and bilingual dictionaries; encyclopedias; Bibles; entertainment titles; education and tutorial publications; and medical reference works. Franklin products, available in twelve languages, are sold in 45,000 retail outlets worldwide and through catalogs.

More information about Franklin can be found at http://www.franklin.com. The Company has sales and distribution subsidiaries in the United Kingdom, France, Germany, the Benelux countries, Canada, Australia, Mexico, Singapore, and South Africa, and production management offices in Tokyo and Hong Kong.

About Starfish Software Inc.

Starfish Software Inc. is the leading supplier of core device, server and desktop technologies for wireless and wireline Connected Information Devices. In particular, Starfish has taken a leadership role in conceiving, designing and developing wearable devices such as the REX PC Companion.

Starfish works closely with leading device manufacturers and cellular, paging and telecommunications operators to develop complete, customized solutions built on the Starfish TrueSync Technology Platform. Starfish's partners include Motorola (MOT), Hewlett-Packard (HWP), Franklin Electronic Publishers (FEP), General Magic (GMGC) and others. Founded in 1994, Starfish is privately held with headquarters in Scotts Valley, CA. Starfish URL: http://www.starfishsoftware.com

For more information, call 609/386-2500.
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Publication:Telephone IP News
Article Type:Article
Geographic Code:1USA
Date:Sep 1, 1998
Words:580
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