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MOTOROLA'S 68040 MICROPROCESSORS POWER APPLE'S NEW LINE OF MID-RANGE MACINTOSH COMPUTERS

 AUSTIN, Texas, Feb. 9 /PRNewswire/ -- Motorola's High Performance Microprocessor Division today announced that two versions of its 68040 microprocessor provide the processing power for Apple(R) Computer, Inc.'s new family of Macintosh(R) personal computers, the Macintosh Centris(tm) 610 and Macintosh Centris 650 -- a new line of Apple Macintosh computers from Apple Computer, Inc. The 68040 significantly boosts the performance levels of Apple's mid-range offerings.
 The Macintosh Centris 610 draws its power from the 20 MHz 68LC040. which provides 68040 integer performance and pin compatibility without an on-chip floating point unit(FPU). The 68LC040 is an ideal engine for low-cost, high-performance personal computers. All LC040-based Macintosh systems maintain complete compatibility with 68040- and 68030- based systems.
 Demonstrating true pin-compatibility, the Macintosh Centris 650 is available in two configurations, one powered by a 68LC040 running at 25 MHz, and one powered by a 25 MHz 68040, incorporating an FPU.
 The processing power of the 68040 enables the Macintosh Centris line to achieve outstanding processing speeds. Running up to two times faster than the Macintosh IIvx and IIci, the Centris handles sophisticated graphics and multimedia applications, as well as traditional business applications.
 "By incorporating the powerful Motorola 68LC040 into Apple's new family of mid-range computers, Motorola and Apple let users take advantage of the impressive processing speeds of the 68040," said Jim Reinhart, Motorola manager, M68000 marketing and applications. "This announcement illustrates the Motorola and Apple commitment to supplying powerful and cost-effective systems to our users."
 Apple today also added a new member to its Macintosh Quadra line, the Macintosh Quadra(tm) 800. Based on Motorola's top-of-the-line 33- MHz 68040, the Macintosh Quadra 800 runs applications 30 percent faster than the Macintosh Quadra 700. According to Ingram Laboratories benchmarks, 68040-based Macintosh Quadras operate 15 to 20 percent faster than 50-MHz Intel i486-based systems.
 Apple has also introduced the Macintosh PowerBook(tm) 165c, a color version of the PowerBook 160; the Maintosh LC III, the newest member of the LC family; and the Macintosh Color Classic(tm). The PowerBook 165c, the first color portable offering from Apple, will incorporate the powerful Motorola 33-MHz 68030, while the Macintosh LC III will be based on the 25-MHz 68030, and the Macintosh Color Classic will run on a 16- MHz 68030.
 Having 1992 worldwide sales exceeding $4.4 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components and services for global markets. Products include two-way radios, pagers and telepoint systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the first Malcolm Bridge National Quality Award in 1988 in recognition of its superior company-wide quality management process.
 -0- 2/9/93
 /CONTACT: Kristen Hausman of Motorola, 512-891-2386; Patty Kachmer of Cunningham Communication, Inc., 617-494-8202, for Motorola/
 (MOT)


CO: Motorola, Inc. ST: Texas IN: CPR SU: JVN

ST -- NE001 -- 4476 02/09/93 08:59 EST
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Date:Feb 9, 1993
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