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MOTOROLA'S 68030 MICROPROCESSORS POWER ATARI'S FALCON030 PERSONAL INTEGRATED MEDIA COMPUTER

 MOTOROLA'S 68030 MICROPROCESSORS POWER ATARI'S FALCON030
 PERSONAL INTEGRATED MEDIA COMPUTER
 AUSTIN, Texas, Sept. 23 /PRNewswire/ -- Motorola's (NYSE: MOT) High Performance Microprocessor Division today announced that its 68030 provides the processing power for Atari Corporation's new Atari Falcon030, the industry's first personal integrated media system. The Atari Falcon030 is a full-scale computer based on the powerful 68030 and is specifically designed for personal integrated media functions including video, audio, animation, telecommunications and graphics. Users of the Atari Falcon030 can create home videos complete with text and music; can record lead vocals on a favorite musical recording; can narrate and score a family photo album and can execute many more exciting applications.
 The Atari Falcon030 also incorporates Motorola's 56001 digital signal processor (DSP) to process and manipulate compact-disc-quality digital audio and voice signals which, combined with the 68030's processing power and Atari's integrated software, makes the Atari Falcon030 a complete personal integrated media system. This announcement is an example of how microprocessors are entering the home through the burgeoning availability of consumerized computing devices.
 "With the introduction of the Atari Falcon030, Atari is raising the standards of consumerized computing to a new level, providing integration of text, music and images with unparalleled levels of quality, performance and price," said Jim Reinhart, Motorola's manager of M68000 marketing and applications. "The robust processing capabilities of the 68030 make it an ideal microprocessor for such a graphically-based product as the Atari Falcon030."
 "The Atari Falcon030, with the help of Motorola's 68030 and 56001 DSP, is bringing production-quality graphics, professional-level recording and audio manipulation capabilities to the consumer," said Sam Tramiel, president and CEO of Atari. "The processing power of Motorola's 68030 allows the Atari Falcon030 to be a powerful full-scale computer, giving users access to a new world of applications while remaining affordable."
 The Motorola 68030 integrates advanced features into a full 32-bit microprocessor design, optimized for low-cost, memory-based applications. Its burst fill functionality provides an efficient bus and memory interface, enabling the 68030 to substantially increase overall system throughput. This capability is especially well-suited for multimedia personal integrated media products, such as the Atari Falcon030, that require large amounts of information to be continuously transmitted from external memory to the processor's dual internal caches. The efficient memory interface results in cost and time savings, allowing the Atari Falcon030 to achieve excellent price/performance ratios.
 Available immediately, the Atari Falcon030 is priced under $1,000, making it ideal for users who want a powerful, efficient and cost- effective device to harness today's myriad technologies.
 Having 1991 worldwide sales exceeding $3.6 billion, Motorola's Semiconductor Products Sector is the largest U.S.-based broad line supplier of semiconductors, with a balanced portfolio of more than 50,000 devices. Motorola is one of the world's leading providers of electronic equipment, systems, components, and services for global markets. Products include two-way radios, pagers and telepoint systems, cellular telephone systems, semiconductors, defense and aerospace electronics, automotive and industrial electronic equipment, computers, data communications, and information processing and handling equipment.
 Motorola was a winner of the first Malcolm Baldrige National Quality Award in 1988, in recognition of its superior company-wide quality management process.
 Atari Computer Corporation is a worldwide manufacturer and marketer of palmtop through desktop computer systems. The company, a division of Atari Corporation (AMEX: ATC), sells its systems, peripherals and software through authorized distributors, resellers and integrators.
 NOTE: Atari is a registered trademark and Atari Falcon030 is a trademark of Atari Corporation.
 -0- 9/23/92
 /CONTACT: Roy Druian of Motorola, 512-891-2139, or Sally Winship of Cunningham Communication, Inc., 617-494-8202, for Motorola/
 (MOT ATC) CO: Motorola; Atari Computer Corporation ST: Texas IN: CPR SU: PDT


CN -- NE001 -- 2485 09/23/92 08:58 EDT
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Date:Sep 23, 1992
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