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MOTHERS WORK, INC. ANNOUNCES NOVEMBER SALES

 PHILADELPHIA, Dec. 2 /PRNewswire/ -- Mothers Work, Inc. (NASDAQ-NMS: MWRK) today announced that total sales for the month of November 1993 increased 76 percent to approximately $3.82 million from $2.17 million reported for the month of November 1992.
 Comparable store sales decreased 4.0 percent for the November, 1993 period (based on 54 stores). Comparable store sales increased 4.5 percent for the November 1992 period (based on 39 stores).
 Rebecca Matthias, president and chief operating officer of Mothers Work, Inc., noted, "In the month of November Mothers Work made great strides toward strengthening its leadership in the upscale maternity market. We opened 11 stores, for a total of 113 as of November 30. On November 19, we opened our flagship Mimi Maternity store on Madison Avenue at 58th Street, and Mimi is now the only maternity chain with stores on both Rodeo Drive and Madison Avenue. Although comparable store sales decreased slightly, total sales for the month exceeded expectations, and our gross margin continued strong, even as we continued to press for total market share on a national basis."
 Mothers Work is a leading specialty retailer of upscale maternity clothing. It currently has 113 stores located primarily in upscale regional malls across the country, and it manufactures most of its full range of career, casual and special occasion maternity wear at its Philadelphia headquarters utilizing its "Real Time Retailing(TM)" quick response process. The Company operates 70 Mothers Work stores, 11 outlet stores and 32 Mimi Maternity stores.
 /delval/
 -0- 12/2/93
 /CONTACT: Rebecca Matthias, president and chief operating officer of Mothers Work, 215-625-9259/
 (MWRK)


CO: Mothers Work, Inc. ST: Pennsylvania IN: REA SU: SLS

MJ -- PH001 -- 9590 12/02/93 07:47 EST
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Publication:PR Newswire
Date:Dec 2, 1993
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