Printer Friendly

MORE THAN 18 MILLION GUESTS VISIT ANHEUSER-BUSCH THEME PARKS IN 1991

MORE THAN 18 MILLION GUESTS VISIT ANHEUSER-BUSCH THEME PARKS IN 1991
 ST. LOUIS, April 23 /PRNewswire/ -- More than 18 million guests visited the nine Anheuser-Busch Theme Parks in 1991, an increase of 1.1 percent over 1990, it was announced today.
 Total attendance for the year was 18,022,900 at the family entertainment parks, which include Sea World parks in Orlando, Fla., San Antonio, Texas, Aurora, Ohio, and San Diego; Busch Gardens in Tampa, Fla., and Williamsburg, Va.; Adventure Island in Tampa; Cypress Gardens near Winter Haven, Fla.; and Sesame Place in Langhorne, Pa.
 "We are very pleased with this attendance, particularly in light of the impact of the economic recession and the Persian Gulf War on the tourism and travel industry during 1991," said John B. Roberts, president of Busch Entertainment Corporation, the family entertainment subsidiary of Anheuser-Busch Companies, Inc. (NYSE: BUD)
 Roberts said 1991 attendance was favorably impacted by the quality and diversity offered by the family oriented parks, major new attractions, and aggressive marketing and promotional campaigns, including the successful Anheuser-Busch Yellow Ribbon Summer program for U.S. military personnel and their families.
 Roberts said attendance trends began to pick up in the third quarter and continued to strengthen through the remainder of the year. "We are optimistic that those positive trends will continue as we move into the important spring and summer travel seasons with major new attractions and shows debuting at our parks in 1992."
 He noted that 1992 marks the biggest capital expansion year in the history of the company's theme park family. Major new attractions include:
 Sea World of Florida will debut Mission: Bermuda Triangle, a unique underwater adventure, Memorial Day weekend. The attraction uses the latest in-flight simulation technology to take guests on a one-mile dive beneath the ocean surface to explore one of the ocean's great mysteries -- the Bermuda Triangle.
 Busch Gardens Tampa will introduce Myombe Reserve: The Great Ape Domain, a magnificent new gorilla and chimpanzee habitat opening early this summer. The habitat will feature a lush, tropical rain forest environment to encourage the primates' natural behavior, and provide guests a unique opportunity to be near these fascinating animals.
 Busch Gardens Williamsburg unleashed a new steel monster, Drachen Fire, one of the world's largest, most unique roller coasters, on April 4. The coaster stands 150-feet tall with 3,550 feet of track and cars that exceed speeds of 60 miles per hour.
 Sea World of California will introduce Shark Encounter on June 20, featuring the world's largest collection of sharks. The Shark Encounter will take guests on a three-part journey that includes viewing the sharks from above, below and within their environment. With 680,000 gallons of filtered sea water, the exhibit will house dozens of sharks, rays, eels and fishes.
 Sea World of Ohio debuts Monster Marsh, an extraordinary exhibit of 13 life-size, animated sea monsters and dinosaurs from the Mesozoic era. Animation breathes life into the colossal creatures as they cavort among realistic landscapes of an earlier epoch.
 Sea World of Florida, Ohio and Texas will all debut Shamu's Happy Harbor, a Caribbean-themed children's play area that youngsters and their families can enjoy together.
 1991 attendance by park:
 Florida Parks -- Attendance at Sea World in Orlando and Busch Gardens Tampa held fairly steady in 1991 despite the impact of the recession on Florida tourism. Sea World attendance was 3,903,940, down 2.3 percent; Busch Gardens had 2,954,437 visitors, off 3.7 percent. Cypress Gardens attendance was 805,517, a 15.2 percent decline, during a park repositioning year. Attendance at Adventure Island, the water park adjacent to Busch Gardens, rose 3.7 percent to 443,920.
 "We are pleased that our attendance held up better than the Florida tourism industry in general," Roberts said. "Major new attractions, such as 'Terrors of the Deep' at Sea World and the new Questor flight simulator adventure at Busch Gardens contributed positively to our 1991 attendance, as did cross-promotional programs among our Florida parks."
 Sea World of California -- Attendance totaled 3,815,478, up 1.4 percent, a solid performance in light of the national economy. During 1991, the San Diego park introduced a '60s-themed Beach Blanket Ski Show in the new Water Ski Lagoon.
 Sea World of Texas -- 1991 attendance totaled 1,838,339, up a strong 9.3 percent, despite the fact that the park had fewer operating days in 1991 compared with 1990 due to the introduction of a shorter, seasonal schedule. Two new water rides and an expanded concert series were among the factors contributing to this very positive performance, according to Roberts.
 With the national economy curtailing Americans' travel in 1991, many people chose to take shorter trips closer to home, and that trend benefited three of the Anheuser-Busch parks: Sea World of Ohio, Busch Gardens Williamsburg and Sesame Place.
 Sea World of Ohio -- 1,250,669 guests visited this park in l991, a healthy increase of 8.1 percent. Sea World of Ohio attendance was also helped by a new killer whale show and visits by Airship Shamu and the world-famous Anheuser-Busch Clydesdales.
 Busch Gardens Williamsburg -- 1991 attendance increased to a record level of 2,229,877, a gain of 8.3 percent over the previous year. Busch Gardens enjoyed a very successful Yellow Ribbon Summer program because of the heavy concentration of military personnel in the local area.
 Sesame Place -- This play park for children and their families also achieved record attendance in 1991 -- 780,723, a gain of 8.3 percent -- reflecting the strong appeal of the park's new Caribbean-themed attraction, Sesame Island, which opened in 1991.
 The Anheuser-Busch Theme Parks provide more than 15,000 jobs nationwide. Anheuser-Busch Companies, based in St. Louis, is a diversified corporation whose other subsidiaries include the world's largest brewing organization and the nation's second-largest producer of fresh-baked goods.
 It also has interests in container manufacturing and recycling, malt production, rice milling, international brewing and beer marketing, snack foods, international baking, refrigerated and frozen foods, real estate development, major league baseball and other diversified operations.
 -0- 4/23/92
 /CONTACT: Carter Dunkin or Amelia Brazell, 314-982-1700, for Busch Entertainment Corporation/
 (BUD) CO: Anheuser-Busch Companies ST: Missouri IN: LEI SU:


AH -- NY096 -- 1955 04/23/92 13:50 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 23, 1992
Words:1045
Previous Article:WASHINGTON STATE DEPARTMENT OF LICENSING ISSUES YOUTH RALLY UPDATE: STUDENTS PLAN MARCH ON CAPITOL
Next Article:POE & ASSOCIATES, INC. ANNOUNCES QUARTERLY CASH DIVIDEND


Related Articles
SEA WORLD OF FLORIDA IN 1992: LARGEST EXPANSION EVER
SHARKS, GORILLAS, ROLLER COASTER AND UNDERWATER ADVENTURES: EXCITING NEW ATTRACTIONS DEBUT THIS SPRING AT THE ANHEUSER-BUSCH THEME PARKS
THE ANHEUSER-BUSCH PARKS RAISE MORE THAN $1.5 MILLION FOR RONALD McDONALD'S CHILDREN'S CHARITIES
ANHEUSER-BUSCH, TIBIDABO COMPLETE JOINT VENTURE AGREEMENT FOR BARCELONA THEME PARK AND RESORT
MORE THAN 18 MILLION GUESTS VISIT ANHEUSER-BUSCH THEME PARKS IN 1991, INCLUDING 780,723 AT SESAME PLACE
BUSCH ENTERTAINMENT ANNOUNCES PURCHASE OF WATER COUNTRY USA
NEW INTERNET SITE OFFERS COASTER RIDES, VACATION GUIDES; 4adventure.com is First to Let Users Custom Design Theme Park Adventures
THE ANHEUSER-BUSCH THEME PARKS HOST TEAM USA: 'VICTORY LAP '96' IS PINNACLE OF 1996 OLYMPIC GAMES SPONSORSHIP
Anheuser-Busch Extends Military Tribute.
Anheuser-Busch Extends Military Tribute.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters