MOMCENTRAL WEBSITE AND GOWARE LAUNCH MOBILEMOM.GoWare, Inc. (http://www.goware.biz/), the creators of DoMo HomePage, an innovative solution for creating a personalized home page See personal portal. for mobile device users, and MomCentral (http://www.momcentral.com/) a Website that offers home, organizational, and parenting expertise to simplify life for busy Moms, have launched MobileMom. MobileMom gives Moms a practical solution to help organize and manage their busy lives by keeping them connected, via cell phone, to Websites, documents, and programs essential to keeping their lives running smoothly, such as schedules, to-do lists, grocery lists, photos, documents, and online services, when they are away from home and their computer. In today's age of fast-paced technology, Moms are often thought to be late adopters of what's new. However, a recent study conducted by Mom Central Consulting and GoWare shows some surprising findings about Moms and cell phone usage. Moms are, in fact, not behind the times at all. Based on a diverse sampling of over 400 Moms, the survey found that cell phones have become an essential part of the modern Mom's life, with nearly 90% of Moms stating they have their cell phone on them at all times. A remarkable 78% of Moms would use their phones to access and share documents, photos, music or Websites if they could, and 78% would be interested in checking email through their phone, while 76% would use online calendars and other features for family scheduling. Moreover, 93% of Moms would consider using their cell phones to access their grocery lists, collect and redeem coupons from their cell phones as the phone is the one thing they can generally count on having with them. "The results of our survey were encouraging and show that we're on the right track with MobileMom. We've created a practical, easy and convenient way for those 78% of Moms who have expressed interest in taking their documents and Web content with them and staying connected when they are away from home, and the computer," said Jason Thibeault, co-founder and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of GoWare, Inc. "Be they power Moms, PTO PTO abbr. 1. Parent Teacher Organization 2. or p.t.o. please turn over 3. power takeoff PTO or pto please turn over Noun 1. Moms, soccer Moms, or stay-at-home Moms, MobileMom is a useful tool for any Mom's war chest." In addition, GoWare has partnered up with Cellfire, a mobile couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. provider, enabling MobileMom to provide relevant coupons to Moms on the go that can be redeemed with vendors from their cell phones. MobileMom is an easy to use PC-based application that allows users to right-click on any computer or Web-based content and send it to their cell phones. Based on patent-pending technologies built on GoWare's ground-breaking DoMo Platform, MobileMom makes content sent from a PC accessible through SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. text-messaging (something Moms use their phones for quite a bit) and a mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable . Users can easily send content from Websites (product reviews, pictures, news, directions, events, for example), data from their PC applications (such as contacts from Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see . Microsoft Outlook or Outlook (full name Microsoft Office Outlook ), and files from their computer (such as pictures and, Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. documents) to the cell phone by simply right-clicking and selecting the "add to my mobile phone" option. To access what they have added to their cell phone, users don't have to be technology wizards. By selecting specific content and dragging and dropping to a mobile bucket on their desktop, a link to the content is automatically sent via text message to their cell phone that is then available by simply clicking on the link in the text-message, automatically opening the content in their mobile browser. Through the MobileMom interface, users can access content that is rendered to a users specific cell phones screen size and resolution dramatically enhancing the user's experience accessing and reading the content that can also be easily shared with friends and family through GoWare's unique drag-and-drop "bucket" feature. "Today's Moms are constantly on the move and much more technologically savvy than they were even a few years ago. The ability for Moms to be able to access electronic documents of all kinds while on the sidelines On the sidelines An investor who decides not to invest due to market uncertainty. on the sidelines Of or relating to investors who, having assessed the market, have decided to avoid committing their funds. of a child's soccer game or running between the office and errands will help to ensure they can cross off just a few more to do's at the end of the day," said Stacy DeBroff, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MomCentral. "MobileMom is becoming available at just the right time to help Moms stay up-to-date -- and their families on track -- while on the go." MobileMom was available October 15, 2007 to the public as part of a free beta trial at http://www.mymobilemom.com. About GoWare GoWare, Inc. is a software development company focused on providing solutions that help users stay connected to, and in control of, their Web- and PC-based content while on the go. GoWare's first solution, DoMo (Do More), is a mobile content delivery and publishing platform that gives developers and content owners the ability to mobilize their offerings without the headaches associated with supporting and maintaining a mobile-focused offering. To demonstrate the power of the DoMo Platform, GoWare develops consumer applications that integrate with and leverage the technology. Its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , DoMo HomePage, lets users create a customized, personalized mobile home page for their mobile phone. Through a single, mobile-access point, GoWare has effectively solved many of the issues facing mobile internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. usage today by putting the control over the mobile Web experience into the hands of the mobile user. For more information about GoWare and the DoMo Platform, visit http://www.goware.biz or call 650/726-3482. About Mom Central Consulting Mom Central Consulting, founded by best-selling author, national parenting expert, and corporate spokesperson Stacy DeBroff, is a full service marketing and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that exclusively targets the Mom market. MCC (The Microelectronics and Computer Technology Corporation, Austin, TX) The first high-tech research and development consortium in the U.S., created in 1982 by leading companies within the electronics industry. brings together eight of the top national Mom experts to provide brands a full range of services including viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. , public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , consulting and research capabilities to engage Moms in a meaningful and authentic manner. MomCentral is a website founded by Stacy to provide a source of information for today's busy mom. Members of the MomCentral.com website often participate in market research surveys fielded by Mom Central Consulting as well as contribute to the active community on momcentral.com forums. Stacy publishes the Debroff Brief, a leading blog on the ClubMom website. For more information about Stacy DeBroff and MomCentral Consulting, visit http://www.momcentralconsulting.com/. For more information about MomCentral, visit http://www.momcentral.com. |
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