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MOM'S MEMORY LIVES ON SON WORKS ON STARTING FASHION LINE NAMED AFTER HIS MOTHER.


Byline: MARK KELLAM Valley News Writer

Jerald Doswell lost his mother to breast cancer when he was 24 years old, but her memory lives on in the work he does in the fashion world.

Doswell, who works at Tierra Tierra may refer to:
  • Tierra (group), a Latin R&B band from the 70s and 80s
  • Tierra (computer simulation), a computer simulation of life by the ecologist Thomas S.
 del Sol Sol, in Roman religion
Sol (sŏl), in Roman religion, sun god. An ancient god of Mesopotamian origin, he was introduced (c.220) into Roman religion as Sol Invictus by emperor Heliogabalus.
 in Sunland Sunland may refer to:
  • Sunland, Los Angeles, California
  • Sunland Hospital, a defunct mental health chain in Florida
, is selling various garments under the brand Betty Bet´ty

n. 1. A short bar used by thieves to wrench doors open.
The powerful betty, or the artful picklock.
- Arbuthnot.

2.
 Jean, his mother's name.

His mother died in 1984, leaving a void in Doswell's life, but he filled it with his dream of one day becoming a fashion designer. Today, he's taking the first steps toward making that dream come true.

Currently, Doswell sells sweat shirts, T-shirts, jeans and jean jackets with the Betty Jean emblem on them. Doswell's friend Jorge Ramirez created the emblem design.

Doswell purchases the items from a wholesaler and the Betty Jean graphic designs are placed on them. He's moving toward producing the jeans himself in the coming months, he said.

He's been doing sketch sketch, a rapidly executed kind of pictorial note-taking. The sketch is not usually intended as an autonomous work of art, although many have been considered masterpieces in their own right.  work for clothes for many years and has done some costume design Costume design is the design of the appearance of the characters in a theater or cinema performance. This usually involves designing or choosing clothing, footwear, hats and head dresses for the actors to wear, but it may also include designing masks, makeup or other unusual forms,  work for theatrical productions Noun 1. theatrical production - the production of a drama on the stage
staging

production - a presentation for the stage or screen or radio or television; "have you seen the new production of Hamlet?"
. Now Doswell wants to actually produce clothes, hoping to make good on the promise he made to his mother when she was ill -- that her name would one day be known around the world in the fashion industry.

Doswell began selling his clothes to his co-workers at Tierra del Sol and at the fitness center where he works out. He said he's received lots of support from his work supervisor, Teresa Rothsam.

A portion of the proceeds he receives from clothing sales goes to breast cancer research, in memory of his mother.

He also began marketing his brand in a rather unique way. He began rapping about fashion during open-mic sessions at a Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  nightclub. His focus is on buying American, which is a timely topic in an industry that relies increasingly on labor overseas.

He's seeing his clothing sales grow outside the Valley. ``We're making our first shipment to send to Portland, Ore.,'' Doswell said. His brother and sister-in-law have a clothing store there and they plan to sell the Betty Jean items.

The next shipment will be to Houston, where his uncle lives. He has friends who have clothing stores there.

The most important thing for Doswell is that he's seeing the dream he shared with his mother starting to come true - one garment at a time.

CAPTION(S):

photo

Photo:

Jerald Doswell, kneeling, left, sells clothes with the Betty Jean brand, named after his late mother. His graphic designer is Jorge Ramirez, kneeling, right. Others sporting clothing with the Betty Jean label are, standing, from left, Keri Giddons, Jessica Plascencia, Yajaira Carnes, CeCe Gurido, Maggie Rico and Marissa Lupercio.

Mark Kellam/Valley News
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Valley News
Publication:Daily News (Los Angeles, CA)
Date:Jun 7, 2006
Words:444
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