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MOBILITY ELECTRONICS' POWER ADAPTER SUPPORTS APPLE COMPUTERS.


Mobility Electronics' Juice power adapter supports the Apple platform, expanding the company's footprint in the mobile computing industry and offering Mac users a powerful complement to their Apple PowerBook and iBook computers.

Juice is the first and only product that enables users to simultaneously charge their laptop and a mobile phone or handheld from any power source -- standard wall outlet, auto outlet or airline outlet -- allowing mobile Mac users to carry a single power device for all their laptop, mobile phone, and handheld device power and charging needs.

Juice's sleek, silver package combined with its all-in-one functionality makes the product appealing to Mac users who appreciate Apple's signature design and world-class performance. Mac users depend on their iBooks and PowerBooks to provide maximum functionality in a compact package, ensuring they have access to the tools they need wherever they go. Juice's powerful functionality allows Apple users to stay powered up whether at the office, on the road or in the air, while its compact design lets them maintain the mobility their lightweight iBooks and PowerBooks afford them.

"Apple users represent a significant portion of the most sophisticated and innovative mobile computing consumers," said Charlie Mollo, CEO of Mobility Electronics. "We are happy to reach this critical audience by working with Apple, and expect this program to play a key factor in achieving our goals for the power product category.

"We expect Juice to be a hit with iBook and PowerBook owners looking for a power adapter that will make their mobile computing experience easier and their bag lighter," he continued.

Juice is available through the online Apple Store (http://www.apple.com), at Apple Retail Stores and through select Apple Authorized Resellers for the suggested retail price of $119.99. In addition, Juice is also available toll-free (800/342-5446), on iGo's Web site (http://www.igo.com) and through major U.S. computer hardware retailers, leading distributors, and resellers who carry Apple products nationwide.

About Mobility Electronics, Inc.

Mobility Electronics, Inc., based in Scottsdale, Ariz., is a designer, developer and marketer of products and solutions for the mobile computing user. The company's unique product portfolio includes widely compatible docking stations for portable computers; connectivity and video products for handheld computing devices; expansion products for desktop, server and portable computers; and power products and accessories for portable computing devices of all types. The company's technology base includes its Split Bridge technology and multi-function Card Bus, high-speed bus expansion and portable computing device power technologies.

Mobility Electronics possesses a broad range of internally developed intellectual property with numerous patents, patents pending, license agreements and/or strategic relationships with industry leaders such as Avocent, LSI Logic, Molex Corporation, National Instruments, 2C Computing and Philips Semiconductors. The company's subsidiaries include MAGMA, which focuses on expansion products, Portsmith, Inc., which focuses on the handheld market, Cutting Edge Software, Inc., which develops, markets and supports software solutions for the mobile professional and enterprises, and iGo Direct Corporation, which is a mobile computer solution provider. Mobility Electronics markets its products through a worldwide network of OEMs, distributors, resellers, retail channels and direct catalog and e-commerce channels.

Mobility Electronics can be found on the World Wide Web at http://www.mobilityelectronics.com .

For more information, call 303/786-7000, ext. 212 or
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Title Annotation:Mobility Electronics Juice
Publication:PC Business Products
Geographic Code:1USA
Date:May 1, 2003
Words:543
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