MLB Advanced Media and Marriott Vacation Club International Announce New Online Marketing Partnership.Sports Editors, Baseball & Travel Writers/Columnists NEW YORK--(BW SportsWire)--June 12, 2001 MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) Advanced Media, L.P. (MLBAM MLBAM Major League Baseball Advanced Media ), the interactive media and Internet company of Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. , announced today a partnership with Marriott Vacation Club International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (MVCI MVCI Marriott Vacation Club International (timeshare) MVCI Modular Vehicle Communication Interface MVCI Mobile Virtual Circuit Identifier ) - the Vacation Ownership division of Marriott International Marriott International, Inc. (NYSE: MAR) is a worldwide operator and franchisor of a range of value and luxury hotels and related lodging facilities. Marriott currently has 2,300 accommodation properties in North America alone. , Inc. (NYSE NYSE See: New York Stock Exchange :MAR). Under the terms of the one-year agreement, MVCI will offer baseball fans a series of online promotional sweepstakes, and have a sponsor presence on MLB.com's web site, including the Club pages. The first promotion, "Marriott Vacation Club's Vacation for Life," kicked off this month offering a chance to win a lifetime of vacations at MVCI resorts around the globe and four MLB tickets to the first 2001 World Series game. The presentation for a lifetime of annual vacations will be awarded at the World Series game. Other prizes include airline travel mileage, MLB merchandise and tickets to regular season games. "Sponsorships with `best of breed' companies like Marriott Vacation Club International represent important relationships for MLBAM going forward," said Jim Durham Jim Durham (born February 12, 1947 in Chicago, Illinois) is an American sportscaster. Since 1995, he has called numerous National Basketball Association games for ESPN and ESPN Radio. , senior vice president, sponsorships and affiliate relations for MLBAM. "We offer potential sponsors two extraordinary values: affinity with a world renowned brand name - Major League Baseball - through our official web site, MLB.com and a measurable return on their investment," Mr. Durham concluded. "Partnering with MLB.com is an exciting venture for Marriott Vacation Club International," said Peter Watzka, senior vice president, marketing and sales. "MLB.com provides one more avenue for consumers to learn more about Vacation Ownership and the many benefits provided to our more than 185,000 owners." MVCI (www.vacationclub.com) is the recognized, worldwide industry leader in Vacation Ownership with 51 resorts in 29 destinations. Vacation owners not only benefit from the "Marriott vacation experience," but also a flexible program with options such as priority week(s) exchange within the MVCI portfolio, trading their week(s) for Marriott Rewards(R) points or exchanging within Interval International's global system of nearly 1,900 resorts in more than 75 countries. Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations under one roof, MLB Advanced Media L.P. (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual team sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated au·then·ti·cate tr.v. au·then·ti·cat·ed, au·then·ti·cat·ing, au·then·ti·cates To establish the authenticity of; prove genuine: a specialist who authenticated the antique samovar. memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights. For more information regarding "Marriott Vacation Club's Vacation for Life" sweepstakes, please visit www.MLB.com. |
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