MLB Advanced Media Selects Digital River for New Baseball E-commerce Initiative.

Business Editors & Technology Writers

NEW YORK & MINNEAPOLIS--(BUSINESS WIRE)--May 2, 2001

MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and Digital River, Inc. (Nasdaq:DRIV), a leading global Commerce Service Provider (CSP), today announced the launch of http://shop.mlb.com and e-commerce stores for each of the 30 Club sites. The stores, built and managed by Digital River, offer more than 6,000 Major League Baseball product SKUs, such as authentic jerseys and hats, outerwear, T-shirts, women's and children's clothing from every American and National League team, as well as game day audio subscriptions, authenticated memorabilia and novelty items.

"Digital River's e-commerce system has all the characteristics important to the total customer experience," said Bob Bowman, CEO of MLBAM. "We need a system that is reliable, has consistently high uptime and is scalable. Digital River was able to satisfy our needs as well as provide us with the means to grow the e-commerce site through its e-marketing expertise," Bowman said.

"We're extremely excited about the opportunity to help dramatically grow sales for MLBAM. This project is an ideal fit with our e-commerce capabilities," said Joel Ronning, Digital River's CEO. "We not only have the infrastructure and functionality to support their technology requirements, but we also have the e-marketing expertise to grow their business. One of Digital River's strengths is direct marketing on the Internet. We know how to generate interest, build customer loyalty and increase sales - that's what MLBAM is looking for."

MLBAM will take advantage of Digital River's e-marketing expertise to help grow sales revenue of licensed merchandise and authenticated memorabilia. Digital River will also handle the transaction management from the auction section of the site.

About MLB Advanced Media, LP

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.

About Digital River

Founded in 1994, Digital River is a leading global Commerce Service Provider (CSP), offering thousands of companies complete e-commerce systems and services. The Company's world-class infrastructure and professional services are proven to grow businesses quickly and profitably while reducing risk. Digital River's commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River's clients include Symantec, Fujitsu, 3M, Siemens, Nabisco, Polaris, Novell, Autodesk, SONICblue and Adaptec. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All company and product names are trademarks, registrations or copyrights of their respective owners.