MJM Delivers One of Country's Largest Proprietary Events for Canon USA 50th Anniversary Expo; Face to Face Marketing Expert MJM Applies Full Range of Resources to Produce Over 120,000 Square-foot Showcase.

NEW YORK -- Canon Expo 2005, one of the largest proprietary promotional events of its kind in the United States, opens today at the Javits Center with the full support of MJM, the strategic and creative force behind the event. MJM, a specialist in Face to Face marketing, has designed, planned and managed the event's graphics, design, casting, video, management, staging and lighting.

In bringing this project to life, MJM mastered several challenges such as managing an expansive space while still allowing visitors to move seamlessly from area to area for a coherent experience and understanding of Canon's vision. MJM worked with Canon over a period of nine months and drew from its team of in-house producers, designers, artists, technology directors and Face to Face marketing experts.

"With an event of this magnitude, the advantages of Face to Face marketing, which allows direct interaction between a brand and its audience, are critical to ensure the message does not get lost in the enormity of the event," notes Steven Phillips, MJM Senior Vice President Creative and team leader for the Canon event. "This experience has given us a unique opportunity to draw on all of MJM's in-house Face to Face marketing capabilities, streamlining an endless array of company messages into a single vision."

Canon is using this event to showcase products and technologies across all areas of its business and has invited thousands of BtoB customers, dealers and end-users. Themed iLeverage, the event will emphasize how customers can "leverage" Canon's technologies to further their own ideas, enabling them to transform workflow in the office and enrich their personal digital experience.

Canon had run a similar event in 2000 also handled by MJM, which showcased the company's vision for the future. The 2005 event, which will be roughly 40 percent larger in size, is designed to highlight what the company is doing to realize that vision and coincides with the 50th anniversary of Canon USA.

About Face to Face Marketing

In an impersonal and digitized world, with more dispersed means of communication than ever before, Face to Face allows marketers to reach the highest degree of engagement between the brand and its intended audience. Through live or virtual events, meetings, trade shows, training and/or a variety of other activities, MJM's Face to Face marketing discipline brings brands to life through direct human contact in a way consistent with the brand's identity and promise in the marketplace. By allowing an audience to interact and experience a brand, product or service directly, marketers have a unique opportunity to create a genuine connection that elicits a response.

About MJM

Founded in 1984, MJM is a Face to Face marketing and communications agency for live events, meetings, exhibits, trade shows, training and interactive. From its four offices in New York, London, Washington DC and Detroit, it serves clients around the world, staging large-scale productions and targeted programs on every continent. Over the past 20 years, MJM has established an unmatched reputation for bringing imagination, insight and experience to its distinct communications practice. MJM is a founding member of The Event Union, WPP's global live events network with offices in New York, London, Paris, and Cologne, Germany. It offers global clients, and WPP global client teams, a unique resource for worldwide events backed up by local market expertise and outstanding execution.

MJM's services include meetings, conferences and events; environment and exhibit design; sponsorships and museums; training and performance development; and street & mobile marketing. Core competencies include:

--Meetings, Conferences & Events: Sales, merger, manager and launch meetings; customer and sales channel events; satellite and broadband linked meetings; mobile marketing and promotional events.

--Exhibits & Environmental Design: Trade shows; exhibits and kiosks; branded environments; scenic and environmental design.

--Learning & Performance Development: Instructional design and delivery; workshops; seminars; manuals and programs; e-Learning and distance learning; training and selling tools; testing and assessment.

--Street & Mobile Marketing: Ambient marketing, tours, mobile marketing, sponsorship and activation.

For more information please visit www.mjmcreative.com.