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MIVA Media Signs Pay-Per-Click Contract with Johnston Press Plc.


Deal Spans over 300 Websites Including The Scotsman

LONDON -- MIVA MIVA Maximum In-feasible Value Assignment  Media, a leading Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  network and a division of MIVA, Inc (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MIVA) has today announced the signing of a search and content Pay-Per-Click contract with the U.K.'s second largest local newspaper publisher, Johnston Press Johnston Press PLC is a newspaper publisher based in Edinburgh, Scotland. It runs The Scotsman publications and other newspapers around the United Kingdom and in Republic of Ireland. It is the second largest local newspaper publisher in the UK.  Plc.

The deal will see MIVA display targeted Pay-Per-Click Ads across a network of over 300 national, regional and classified websites from across the Johnston Press portfolio.

Among the sites included in the deal is The Scotsman (www.scotsman.com) which generates over 17 million page impressions a month.(a) MIVA will be providing search driven Pay-Per-Click Ads throughout The Scotsman site in a range of custom designed implementations including banners, messaging plus units (MPUs) and super skyscrapers.

Under the terms of the new deal, MIVA will also be delivering both search and content driven Pay-Per-Click Ads across over 275 regional Johnston Press websites; and targeted content-driven Pay-Per-Click Ads across 16 classified websites including www.jobstoday.co.uk, www.motorstoday.co.uk and www.propertytoday.co.uk.

The Pay-Per-Click implementations will be designed by MIVA's in-house team to suit the style of the individual Johnston Press properties.

"MIVA has a thorough understanding of the online publishing landscape," commented Alex Green Alex Green is an English mathematical physicist. He is the author of the Geometric Theory of Consciousness. External links
  • A Testable, Geometrical Theory of Consciousness
  • The Science and Philosophy of Consciousness
, Director of Digital, Johnston Press. "The breadth of the company's monetisation products and flexibility of approach were also key factors in the award of this contract," he continued.

Added Adam Poulter, Group Managing Director, UK & Europe, MIVA:

"The Scotsman, targeted classified sites and over 275 regional sites - that's an impressive portfolio and makes this an exciting new win for MIVA. In today's maturing market, we're seeing a growing number of pitches won not only through demonstrable expertise in the given business sector, but also through the breadth of monetisation tools available and a flexible and creative approach to the implementation of ads."

Implementations across the Johnston Press portfolio are likely to be completed by the end of January.

www.miva.com

www.johnstonpress.co.uk

(a) Source: ABCE ABCE Association Bretagne des Consultants d'Entreprise (French: Brittany Association of Company Consultants)
ABCE Advanced Business Certificate Examination
ABCE Association of Blend Certified Electrologists
, August 2006

NOTES TO EDITOR

MIVA is written in upper case.

To access the MIVA logo: http://www.miva.com/uk/content/about/logo.asp.

About MIVA[R], Inc.

MIVA (NASDAQ:MIVA) is a leading online advertising network, dedicated to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe.

Forward-looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for fiscal 2005, and the most recently filed quarterly report on Form 10-Q Form 10-Q

See 10-Q.
. MIVA undertakes no obligation to update the information contained herein.

[R]Registered trademark of MIVA, Inc.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 16, 2007
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