MIVA Media Launches The MIVA Precision Network.New Vertical Pay-Per-Click Network to Launch in the U.S. and U.K. Network to Complement MIVA MIVA Maximum In-feasible Value Assignment Media's Existing Core Network NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- MIVA Media, a leading online advertising network and a division of MIVA, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MIVA), has today announced the U.S. and U.K. launch of The MIVA Precision Network, a vertical Pay-Per-Click network designed to enhance targeting and in turn drive higher value leads for MIVA advertisers. The new MIVA Precision Network, which is currently in beta, will operate alongside MIVA's existing Core Network. MIVA's Core Network will continue to offer broad distribution and deliver leads to advertisers across all sectors, while MIVA's Precision Network will offer narrower distribution and deliver only vertical specific leads. Companies can advertise on MIVA's Precision Network, Core Network or a combination of the two. "As the Pay-Per-Click market continues to mature, we believe there will be increasing demand amongst advertisers for both horizontal and vertical networks," commented Peter Corrao, Chief Executive Officer of MIVA. "The MIVA Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their Pay-Per-Click campaigns. The new Network is designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a higher volume of leads at a lower cost." The MIVA Precision Network will span 18 sectors in the U.S.: adult, apparel, automotive, dating, education, electronics, entertainment, finance, health, insurance, mobile, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , pharmaceutical, professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , real estate, sports/recreation, technology and travel. In the U.K. the Network will initially span 5 sectors: automotive, finance, gambling, health/beauty and recruitment. To support the launch of The Precision Network, MIVA is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes. Robert Woo, Search Marketing Specialist at Smarter Living, Inc. and one of the advertisers involved in early trials of the Precision Network, commented: "The MIVA Precision Network has returned an excellent conversion rate so far and we find it to be a very cost-effective method of giving us exposure to quality traffic." Added Gail McLaughlan, Head of Jobs, Friends Reunited Friends Reunited is a portfolio of social networking websites based upon the themes of reunion with former friends, family-history research, dating and job-hunting. Jobs: "We have seen the click to conversion rates double on the network for applications, registrations and CV uploads. It is recording the lowest CPAs as a comparison to Google, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and Yahoo! for the last month." Advertisers can manage Pay-Per-Click Ads on both MIVA's Precision and Core Networks through the MIVA AdCenter. Advertisers interested in joining The MIVA Precision Network should apply at: www.miva.com/precision. About MIVA Media MIVA Media is a leading digital advertising network which connects millions of buyers with sellers. Online, MIVA Media delivers highly targeted, cost-effective leads to advertisers through its Pay-Per-Click Ads and helps maximize revenue for the thousands of web publishers that display its Ads. On mobile, MIVA Media enables advertisers to reach potential customers in the U.K. via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. through its powerful Pay-Per-Text Ads. MIVA Media also facilitates e-commerce through its MIVA Merchant shopping cart software Shopping cart software is software used in e-commerce to assist people making purchases online, analogous to the American English term 'shopping cart'. In British English it is generally known as a shopping basket, almost exclusively shortened on websites to 'basket'. . MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe. Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Words or expressions such as "will," "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for fiscal 2005, and the most recently filed quarterly report on Form 10-Q Form 10-Q See 10-Q. . MIVA undertakes no obligation to update the information contained herein. [R] Registered trademark of MIVA, Inc. |
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