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MIVA Media Announces New Partner Agreements in The U.S. And Europe.


New Signings Further Strengthen the MIVA Pay-Per-Click A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay-per-click search engines, such as Overture, FindWhat.com and 7Search.com, are search sites that return the results of a search based on how much the advertiser bid for placement.
 Ad Network

NEW YORK -- MIVA Media, a leading online advertising network and a division of MIVA, Inc. (NASDAQ:MIVA), has today announced the signing of a number of new partner agreements across its global network of offices. Under the agreements, MIVA Pay-Per-Click Ads will be displayed on the partners' websites. Among these new agreements are:

* An in-text, Pay-Per-Click advertising agreement in the U.S. with TransWorldNews, Inc., a global leader in news and press release distribution, and owner of Finditt.com, an interactive search engine. TransWorldNews, Inc. will be displaying MIVA InLine Ads across www.transworldnews.com.

* A search and content agreement with leading French automotive website, Argusauto.com (www.argusauto.com). Argusauto.com is one of the top three automotive websites in France(a) and will be displaying MIVA's Pay-Per-Click Ads through both content implementations and prompt links.

* A content agreement with France's second most visited finance website, Boursier.com (www.boursier.com). Boursier.com generates over a million unique users per month and more than 15 million page impressions(a).

* A content deal with Germany's largest sports portal Sport1 (www.sport1.de). The agreement reunites MIVA and Sport1 who had a previous Pay-Per-Click agreement in place a year ago. Under the terms of the new agreement MIVA will be displaying content driven Pay-Per-Click Ads across both the homepage and channel pages of the site.

* A content deal with MyVideo.de (www.myvideo.de), Germany's 4th largest website with over 653 million page impressions per month(b). Under the terms of the agreement, content driven MIVA Pay-Per-Click Ads will be displayed across selected channels of the site.

* The resigning of a content agreement with Grupo Zeta, one of the top five publishers in Spain(a). The agreement will see MIVA continue to display content driven Pay-Per-Click Ads across a portfolio of 13 different Grupo Zeta sites including www.sport.es and www.elperiodico.com.

In addition to these agreements, MIVA also last month announced the signing of a search and content deal with the U.K.'s second largest local newspaper publisher, Johnston Press Plc(a). The agreement sees MIVA display targeted Pay-Per-Click Ads across a network of over 300 national, regional and classified websites.

"We believe we're building a good level of momentum following the signing of these new partner agreements," said Peter Corrao MIVA's Chief Executive Officer. "These are prestigious publishing brands across both the U.S. and Europe and we believe the wins are a significant vote of confidence in our ability as online monetization
Monetization
The securitization of the gross revenues of a contract.
 experts."

Added TransWorldNews, Inc., CFO Ray Firth: "The award of our Pay-Per-Click agreement to MIVA was based on the company's proven track record in online monetization and demonstrable expertise in delivering highly relevant and targeted Pay-Per-Click Ads."

These new partners form part of the MIVA MC Managed network, a Pay-Per-Click network that is designed for large online publishers and offers fully customized Pay-Per-Click implementations as well as ongoing account management and optimization services. The MIVA MC Managed network operates alongside MIVA's new self-serve Pay-Per-Click online monetization platform, MIVA MC. MIVA MC launched in the U.S. and U.K. earlier this year. www.miva.com

(a) Source: Publishers' figures

(b) Source: IVW IVW - In-Voluntary Withdrawal
IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern EV (German auditing institution)
, December 2006

About MIVA([R]) Media

MIVA Media is a leading digital advertising network which connects millions of buyers with sellers. Online, MIVA Media delivers highly targeted, cost-effective leads to advertisers through its Pay-Per-Click Ads and helps maximize revenue for the thousands of web publishers that display its Ads. On mobile, MIVA Media enables advertisers to reach potential customers in the U.K. via SMS through its powerful Pay-Per-Text Ads. MIVA Media also facilitates e-commerce through its MIVA Merchant shopping cart software. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "will," "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings and those of our distribution partners to maximize time and spend for advertisers, (4) the potential acceptance of new products in the market, (5) our ability to attract new distribution partners, and (6) our ability to compete on a global basis. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

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Publication:Business Wire
Date:Feb 22, 2007
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