MIVA Announces the Beta Launch of a Global Automated Contextual Advertising Solution; Provides Publishers with Significantly Improved Flexibility and Control.

NEW YORK -- MIVA, Inc., (NASDAQ: MIVA), a leading independent Performance Marketing Network, today announced the beta launch of a global automated contextual advertising solution designed to help publishers maximize ad inventory and provide superior results for advertisers.

"MIVA's automated contextual offering is another example of how the Company is leveraging its technology investments to meet the rapidly evolving needs of advertisers and publishers," said MIVA Chief Operating Officer, Peter Corrao. "MIVA is continually developing solutions designed to give our global publisher-partners a powerful asset - the ability to deliver highly verticalized results at a favorable price through superior targeting and inventory management. At the same time, we are helping advertisers achieve better results for their keyword campaigns to attract more qualified leads.

"Additionally, we believe our contextual solution will provide publishers with significantly improved flexibility and control enabling them to attract and retain advertisers and to more substantially monetize their own brands on the web."

The combination of automated and manual contextual solutions allows publishers to determine whether a web page should use MIVA's powerful contextual engine to dynamically serve relevant ads based on the page content or manually select keywords to match advertisements to both content and visitor demographics. By offering automated and manual contextual solutions, MIVA can more effectively meet the needs of publishers of all sizes. Large publishers can benefit from the fact that MIVA can help them to more effectively manage large volumes of content in an automated fashion, while small publishers have access to a solution, which they might not otherwise have at their disposal that enhances their competitive position.

About MIVA(R), Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements 

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, (3) the ability of our product and service offerings to maximize time and spend for advertisers and monetization opportunities for our distribution partners, and (4) the potential acceptance of new products in the market. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

(R)Registered trademark of MIVA, Inc.