MIVA's CMO Bishop Announces His 2006 Outlook for Internet and Communications Industries.

NEW YORK -- Performance Marketing Network Offers 2006 Opinions on Industry Trends

MIVA, Inc., (NASDAQ:MIVA), the leading independent Performance Marketing Network, today announced that Seb Bishop, director and chief marketing officer, and founder of Espotting - the Company that launched search marketing in Europe - has revealed his opinions and outlooks for the Internet and communications industries for 2006.

In 2006, Mr. Bishop sees the following trends:

--  Wi-Max - The dawn of citywide wireless broadband - Wi-Max is
        Wi-Fi on steroids. In 2006, Mr. Bishop sees the evolution of a
        reality where individuals in cities around the globe are able
        to instantly access a high speed Web connection via PC or
        mobile device. In 2006 Mr. Bishop sees the trend growing with
        the evolution of citywide Wi-Max networks with a 30 mile
        radius. These networks could fundamentally change the way
        consumers interact with both brands and each other.

    --  2006 could see the end of call charges in their current
        incarnation - With citywide Wi-Max around the corner and
        broadband penetration continuing to increase across the
        country, Voice over IP (VoIP) should start to reach critical
        mass in 2006, both via computers and mobile phones. With free
        calls from one VoIP user to another, monthly call charges may
        well become a thing of the past. A totally new business model
        for voice services could emerge based on mobile VoIP.

        VoIP could also open up new ways for companies to interact
        with potential customers online. VoIP links could appear
        throughout Web sites and in online ads enabling consumers to
        speak directly to companies at the click of a button. This
        convergence of Web and telephony could result in a richer and
        even more interactive online experience. What's more,
        advertisers won't need a website to market themselves online
        as business leads could be delivered over the phone. This
        could help drive further growth in the online ad market
        particularly amongst SMEs, a trend already evident following
        the launch of Pay-Per-Call Ads in the UK.

    --  Hybrid Mobile Phones will go on sale - According to Mr.
        Bishop, the days of being outside mobile network coverage are
        numbered, with hybrid mobile phones on the horizon. This next
        generation of mobile could automatically switch between the
        standard mobile signal and any Wi-Fi or Wi-Max network that is
        available.

        This could not only significantly increase network coverage,
        but also the connection speed from mobile phones. Combine this
        with enhanced mobile processors and improved visual displays
        through organic screens and small projectors, which are
        expected to be on the market in 2006, and the gap between
        mobile and PC should begin to close. Mobile could well become
        the platform of choice in the future.

    --  'Naked News' launches on mobile - In the next 12 months, Mr.
        Bishop sees the likely introduction of more video style mobile
        content in the form of news programs viewed via mobile by
        people in transit or viral video clips circulated between
        friends and colleagues.

    --  The rise of Search Communities - Community search could enable
        users to browse the Web from within a walled garden comprising
        just the favorite sites and blogs of friends, family and
        colleagues. The premise being that like-minded people are
        interested in like-minded content, so search results could
        become more personalized and relevant. People may create these
        search communities themselves, populating them with
        personalized comments and reviews. Community search is here
        now, but Mr. Bishop believes 2006 is the year it is likely to
        truly capture the consumer imagination.

    --  People will have one charger not three - In 2006, the iPod
        could be dead. Not the brand, just the device as we know it.
        Mr. Bishop sees stand-alone MP3 players becoming a thing of
        the past, replaced by multi-functional devices from which
        users will be able to play music, surf the Web, send emails
        and take ultra high quality pictures, along with making phone
        calls, of course. In 2006, Mr. Bishop sees one device, not
        three, in every individual's pocket.

    --  2006, the year the publishing industry will fight back - The
        major portals are posing an increasing threat to traditional
        offline publishers, stealing not only ad spend, but also
        users. Companies like Google and Yahoo! generate revenue by
        selling ads on certain publishers' Web sites; they then use
        that revenue to develop products and content which take users
        away from those publishers. Take Google News for example,
        which is now one of the top news sites in the world. Just
        think of it in terms of offline publishing - would you ever
        see The New York Times selling The Wall Street Journal's
        advertising? The answer is no.

        Mr. Bishop believes media owners are waking up to this threat
        and this is prompting a paradigm shift in the publishing world
        that may continue to gather momentum over the next 12 months.
        2006 will likely see a spate of acquisitions and realignment
        as offline publishers take the battle to these giant portals.

    --  Joe Bloggs, the content creator - 2005 was the year of the
        blog. However, Mr. Bishop believes advances in technology such
        as RSS will take this personalized Web to the next level. In
        2006, Mr. Bishop sees the introduction of new software which
        will enable users to control exactly what is seen and how
        viewers see it - via Web, email or mobile. Mr. Bishop believes
        that individuals will be more empowered than ever before to
        become online publishers and this will extend beyond simple
        blogs into film and music. Next year may actually see the
        start of individual content creators making money out of the
        content they create, be it articles, or film clips.

About MIVA(R), Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA does not promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage and optimize keyword-targeted and context-related Pay-Per-Click (and Pay-Per-Call) marketing programs. Our advertisers access distribution and generate leads through our network of publisher partners and are able to capitalize leads through our integrated e-commerce merchant solution. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements 

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

(R) Registered trademark of MIVA, Inc.