MITI Appoints Bruce Mitchell VP of Marketing; Leader In Production Reporting Tools Retains Senior Database Marketing Executive.LONG BEACH, Calif.--(BUSINESS WIRE)--Nov. 27, 1995--MITI, a leading developer of database reporting tools, today announced the appointment of Bruce S. Mitchell, 41, as vice president of marketing. Formerly president of Avistar Systems and Siren Software, Mitchell brings more than 19 years' experience in database and applications systems marketing to the fast-growing MITI. "A strong and dynamic marketing executive is a must in today's fast-changing database and data warehousing See data warehouse. data warehousing - data warehouse arenas," said Ofir Kedar, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MITI. "Bruce has the experience, creativity and expertise to help us identify and rapidly meet our customers' requirements for enterprise-wide information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. and dissemination. We're delighted that an executive of Bruce's stature will participate in this explosive stage in our development." In his new position, Mitchell will oversee MITI's worldwide marketing efforts, including strategy, business alliances, product marketing, communications and direct marketing activities. Prior to launching Avistar Systems in 1994, Mitchell founded and served as CEO of Siren Software, a start-up company start-up company A new business. focused on Internet-based messaging products. Previously, Mitchell held several executive positions at Oracle Corporation, most recently serving as vice president of Oracle's PC Products Division. He has also held management positions with Frame Technology and Javelin Software Javelin Software Corporation (1984-1988) was a company in Cambridge, Massachusetts which developed an innovative modeling and data analysis product, also called Javelin, and later Javelin Plus. . Mitchell holds a B.A. with high honors in economics and geography from the University of Delaware [3] The student body at the University of Delaware is largely an undergraduate population. Delaware students have a great deal of access to work and internship opportunities. . "MITI counts among its assets a brilliant core technology in the SQR Query and reporting software from Hyperion Solutions Corporation, Santa Clara, CA (www.hyperion.com) that provides a graphical front end for designing and generating complex, high-volume reports. language and more than one million customers whose loyalty borders on cultish," said Mitchell. "When combined with the company's strong management team and impressive board of directors, these assets are all the more valuable. I'm looking forward to helping the company achieve its next leap forward in helping information managers worldwide provide controlled access to enterprise data." Mitchell's appointment follows MITI's first round of equity financing Equity Financing The act of raising money for company activities by selling common or preferred stock to individual or institutional investors. In return for the money paid, shareholders receive ownership interests in the corporation. in August from General Atlantic Partners, a leading investor in client/server software ventures. That $8 million investment built on an explosive 550 percent growth rate for MITI over the last three years, with consistent growth and profitability throughout the company's 10-year history. About MITI Founded in 1985, MITI is a privately held software development company specializing in information retrieval and dissemination tools for relational database management systems See DBMS for a shorter list of “typical”, representative database management systems. Open-source software
CONTACT: Evans Communications Lori Evans, 415/595-8776 573-7044@mcimail.com or MITI Candice Tuttle, 415/326-5000 Ext. 1-720 candicet@miti.com |
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