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MIT-CTL Crossroads Symposium Mulls Effects of Avian Flu; Results Demonstrated with Ground Breaking White Paper & Podcast ''Highlight Reels''.


WASHINGTON -- When unexpected disaster strikes a company, decision makers often find themselves at a crossroads, where supply chain and emergency response intersect. Without a well-prepared roadmap in hand, the supply chain -- and by extension, the company -- can indeed fall to its knees.

That was the overriding message at a recent supply chain disruption simulation, conducted by the MIT MIT - Massachusetts Institute of Technology  Center for Transportation and Logistics (CTL See control key.

1. CTL - Checkout Test language.
2. CTL - Compiler Target Language.
3. CTL - Computational Tree Logic
)(http://ctl.mit.edu/). Dubbed "At the Crossroads of Supply Chain and Strategy," (or "Crossroads 2006" for short), the one-day symposium in Cambridge, Mass. was attended by major corporate leaders looking to learn the most effective methods for protecting their supply chains from unforeseen catastrophe.

The day focused on two principal stories of disaster recovery in the face of disruption. The first story was a simulation of a bird flu bird flu: see influenza.
bird flu
 or avian influenza

viral respiratory disease, mainly of birds including poultry and waterbirds but also transmissible to humans.
 pandemic pandemic /pan·dem·ic/ (pan-dem´ik)
1. a widespread epidemic of a disease.

2. widely epidemic.


pan·dem·ic
adj.
Epidemic over a wide geographic area.

n.
 used to illustrate procedures for coping with emergencies. Immersion in this "experimental theater" dominated much of the symposium. The second story delved into the real-life response of Procter & Gamble (P&G) to Hurricane Katrina Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , at the company's large coffee processing

Main article: Coffee


Processing of coffee is the method converting the raw fruit of the coffee plant (cherry) into the commodity green coffee. The cherry has the fruit or pulp removed leaving the seed or bean which is then dried.
 plant in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded . Both scenarios generated useful insights in how to prepare the supply chain for sudden disruptions.

The subsequent white paper & synthesis report, created by MIT-CTL's newsletter, Supply Chain Strategy, examines the universal lessons imparted by Crossroads 2006. In conjunction with the event, Supply Chain Strategy conducted a research study, which posed supply chain preparedness questions to high level managers and directors at companies in a host of vertical markets.

The result of this top-level analysis & expertise demonstrated at Crossroads has been synthesized exclusively for Supply Chain Strategy readers in the online RESOURCE CENTER at www.MITsupplychainstrategy.com.

Supply Chain Strategy's mission remains clear and constant -- driving competitive advantage for subscribers by linking corporate strategy and supply chain management. This focus is unique, and has made SCS a market leader with a readership of senior executives from a broad cross-section of industries and corporate disciplines.

To become a subscriber of Supply Chain Strategy, and access the exclusive MIT-CTL Crossroads white paper, visit www.MITsupplychainstrategy.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 2006
Words:342
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