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MIT Enterprise Forum of Cambridge Unveils Agenda for "Brave New Web" Conference on New Media and Social Software.


Agenda Includes Web 2.0 Pioneers, Technology Experts and Academic Leaders

CAMBRIDGE, Mass. -- The MIT MIT - Massachusetts Institute of Technology  Enterprise Forum of Cambridge today announced the agenda for its annual winter conference, "Brave New Web: Connect. Contribute. Collaborate." The event will be held on February 7, 2007 at The Colonnade colonnade (kŏlənād`), a row of columns usually supporting a roof. Colonnades were popular with the Greeks and Romans, who employed them in the stoa and the portico; they have continued to be used throughout the Middle Ages, the  Hotel in Boston.

The conference will explore how new media, social software and emerging technologies are changing business models and modes of communication, making it possible to reach out across wider networks and to narrower audiences.

"The latest Web tools and technologies, fueled by revolutionary thinking, have been driving consumer participation and new communities," said Trish Fleming, executive director, MIT Enterprise Forum of Cambridge. "Experts tell us these transformative technologies have barely been tapped. Our terrific conference roster showcases many of the entrepreneurs who are fueling innovation in the Boston area."

The lineup includes a morning keynote by Jeremy Allaire In 1995 Jeremy D. Allaire co-founded Allaire Corporation with his brother JJ Allaire, creating the web development tool Cold Fusion. When Macromedia acquired Allaire in March 2001, Jeremy became Chief Technology Officer. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Brightcove, a pioneering Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading.  service. John Furrier fur·ri·er  
n.
1. One that deals in furs.

2. One whose occupation is the dressing, designing, cleaning, or repairing of furs.
, founder and CEO of PodTech, a popular network of audio and video podcasts, will present the closing keynote.

"The widespread adoption of Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer.  has given rise to exciting new dynamics where consumers and media owners interact directly, producing powerful networks effects and value," said Jeremy Allaire, CEO of Brightcove. "We are happy to participate in the MIT Enterprise Forum and to showcase how Brightcove customers are taking advantage of this new media environment to launch Internet video businesses."

"The media landscape is being revolutionized by a new breed of content producers and distributive technologies, which is creating exciting opportunities for PodTech and many others who are pioneers in this area," said John Furrier, founder and CEO of PodTech. "We look forward to this conference, where we hope to be able to contribute to the important conversation of how media communities and technologies will change our business and our daily lives."

Panels Span Technology, Business Dynamics and New Markets

In addition to the dynamic keynoters, the conference includes five panels featuring serial entrepreneurs, technology experts, academic leaders, venture capitalists and new media pioneers:

Plenary Panel: Boston Launch 2.0 - Focusing on the technology and capital requirements Capital requirements

Financing required for the operation of a business, composed of long-term and working capital plus fixed assets.
 for launching Web startups.

* Joseph B. Lassiter III, Professor of Management Practice, Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University.  (moderator)

* Adam Bain, Executive Vice President, Technology & Production, Fox Interactive Media

* Richard Levandov, General Partner, Masthead mast·head  
n.
1. Nautical The top of a mast.

2. The listing in a newspaper or periodical of information about its staff, operation, and circulation.

3.
 Venture Partners

* Michael Skok, Partner, North Bridge Venture Partners

* Jeffrey Taylor, CEO, Eons

* David Weinberger, Fellow, Harvard's Berkman Center for Internet & Society

Breakout Session 1: New Media: Participation and Fragmentation - Exploring participation by user-consumers and the fragmentation of media sources.

* Henry Jenkins Henry Jenkins III (born June 4 1958 in Atlanta, Georgia) is an American scholar, currently Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program with William Uricchio. , Co-director of the MIT Comparative Media Studies Program (moderator)

* Laurie Baird, Director of Technology Partnerships, Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.

* Jose Castillo, President, thinkjose.com

* Alex Laats, CEO and chairman, PodZinger

* Amber MacArthur, New Media Reporter/Host, CityTV News

* Andy Plesser, Founder and CEO, Beet.TV

Breakout Session 2: Where Do I Get My Web 2.0? - Surveying the tools and services available to start a company or solve business problems.

* Rafe Needleman, Editor, Business Buying Advice, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  (moderator)

* Phil Hollows, Founder and CEO, FeedBlitz

* Brian Shin, Founder and CEO, Visible Measures

* Scott Smigler, President and Founder, Exclusive Concepts

Breakout Session 3: Social Software: Getting to Critical Mass - Building a community of active participants who feel rewarded for their contributions.

* John Udell, Evangelist, Microsoft (moderator)

* Martin Clifford, CEO, Wis.dm

* Antonio Rodriguez, Founder and CEO, Tabblo

* Rebecca Xiong, Founder, HeyLetsGo

Breakout Session 4: Geeks to Grandmothers: Extending the Reach of Technology - Investigating how new technologies can be made more usable and accessible for everyone.

* John D. Lanza, Partner, Choate, Hall & Stewart LLP LLP - Lower Layer Protocol  (moderator)

* David Cooperstein, Editor in Chief, gather.com

* Steve Garfield, Videoblogger and Boston Correspondent, Rocketboom.com

* Nick Gogerty, Founder and CEO, InClue

* Juliette Powell, CEO and Executive Producer, Inspiration Festival

Demo Lunch

The "Brave New Web" conference will feature a Demo Lunch where local Web startups will have an opportunity to present their service to attendees. The lunch will feature startups whose business models integrate pioneering use of next-generation Web technology.

Conference Logistics

The conference opens for registration at 7:30 a.m. and concludes at 3:45 p.m. on February 7, 2007. A networking reception will be held following the closing keynote. The Colonnade Hotel is located at 120 Huntington Avenue, Boston. For agenda details and registration, please visit www.mitforumcambridge.org. Members of the press may register online as Press.

Registration rates through February 5:

$120 - Forum members and supporting organization members

$150 - Non-members

$25 - Full time students (valid ID required)

Registration at the door on February 7 is $160.

Event Sponsors

Sponsors of the conference include North Bridge Venture Partners, Choate, Hall & Stewart LLP, Deloitte, Foley & Lardner LLP, CHEN Chen - Peter Chen  PR, 451 Marketing and the Web Innovators Group.

About the MIT Enterprise Forum of Cambridge

The MIT Enterprise Forum of Cambridge is a volunteer, non-profit organization based at MIT whose mission is to promote and strengthen the process of starting and growing innovative science- and technology-oriented companies by providing services and programs that educate, inform, and support the entrepreneurial community.
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Date:Jan 23, 2007
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