MIP Asia: what the buyers want.Documentaries top the list
Once again, it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a for distributors from the U.S. and the rest of the world to trek to Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and try to make the Asian connection. The third annual MIP MIP
See: Monthly income preferred security Asia will be held December 5-7 and will feature an upgraded Buyers Club and additional translators for the buyers. Special stands will be devoted to national associations from Singapore and Korea (at press time Indonesian and Malaysian stands were also in the works).
This year's MIP Asia will include MIP Asia Licensing, a new offspring market devoted to licensing and merchandising. The show is expected to draw property owners and agents, manufacturers and distributors, all of them looking to target the lucrative Asian market. MIP Asia's expansion into licensing seems like a natural move: market organizers report that Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. is the licensing industry's fastest-growing market, generating $24 billion (Japan accounts for half of that figure) yearly and ranking second after the U.S. in licensing revenues.
Last year's MIP Asia drew 2,300 attendees and 311 exhibiting companies from 54 countries. At press time, 146 exhibitors from 31 countries had already signed on for this year's market.
What are Asian attendees looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. at MIP Asia? Video Age interviewed a number of Asian buyers on that subject and on their favorable or unfavorable impressions of the young market.
"MIP Asia is a good place to exchange program ideas and capture the television trends," said Jessica Lu, who handles program planning and promotion for The Broadcasting Development Fund in Taiwan, adding that the market played a significant role in her company's development of overseas business. She feels that MIP Asia should change venues each year. Lu will be looking to acquire documentaries and programs on ecology, ancient cultures and the arts. Chen Hu of the Beijing Television Station of China said that he is interested in acquiring business programming and shows on science and technology, environmental protection and health. He expressed displeasure at the rise in MIP Asia registration fees.
Ray Yuen, assistant manager of Program Acquisitions for Hong Kong's Wharf Cable, wasn't the only Asian buyer to complain that the market draws too few sellers. Since MIP Asia is so close to MIPCOM, Yuen said, "It serves as a PR exercise more than an actual buying exercise." However, he will be looking to buy documentaries as well as sports, cooking and children's programs. Tad Omiya of TransWorld Associates in Japan also feels that MIP Asia is too close to MIPCOM; he will be looking to acquire documentaries and children's programs. Mack Perryman, vp of Programming and Promotion for HBO Asia HBO Asia is a franchise of HBO in Asia. HBO Asia is a joint venture of media giants Viacom, Sony Pictures Entertainment, Time Warner and Universal Studios. HBO has 5 channels and is headquartered in Singapore. , will be seeking first-run theatrical and made-for-TV movies in the action, suspense and horror genres; he will also be on the lookout for in search of; looking for.
See also: Lookout unique specials. Perryman praised MIP Asia, saying that its small size facilitates in-depth conversations with distributors: "As a company we would like to get to know the people we are doing business with, and the slower pace helps with that."
From South Korea, SBS See Small Business Server. Productions' Se-Ung Kim voiced his interest in animated series, documentaries, MOWs and "blockbuster" feature films. Kim said he'd like to see major American studios like Warner Bros BROS Brothers
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BROS Barnes and Richmond Operatic Society (London, UK) . and Paramount attend MIP Asia, and he feels that the market itself should be extended to four days. Vini Vini is a genus of birds endemic to the islands of the tropical Pacific. They are five extant species of these small lorikeets ranging from across Fiji, Samoa French Polynesia, and as far east as Henderson Island. Luciano, programs acquisition manager for the Associated Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations
company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" in the Philippines, said that MIP Asia offers a chance to meet with major film suppliers and independent distributors, which is particularly important if one doesn't attend MIPCOM. Because MIP Asia is a smaller market, Luciano added, programs like the animated series and specials that she hopes to purchase can be acquired at lower costs.
Avinash Jumani of India's Worldwide Entertainment Group will attend MIP Asia as both a buyer and a seller of feature films. "What we like about MIP Asia," he said,"is that this market covers the entire Far East, and we meet many new TV stations who usually cannot attend the markets in Cannes or Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. ." Attaphon Na Bangxang of Thailand's IBC IBC International Building Code
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IBC International Broadcasting Convention is also "quite content with the market."At MIP Asia, one can follow up on deals that weren't completed at MIPCOM, he said, as well as assess the quality of the stream of new product from China, Taiwan, Korea and Japan. IBC will seek animation, series, specials and movies at the market.
Dramas are the program of choice for Haniza Taufik of HVD (1) (High Voltage Differential) See SCSI and differential signaling.
(2) (Holographic Versatile Disc) A high-capacity optical disc from the HVD Forum (www.hvd-forum. Entertainment in Malaysia, who praised Hong Kong's central location and amenities. Added Taufik: "MIP Asia holds a lot of potential for small and medium sized content producers. Asia is so huge, one can never know what's available." Tedja Judhono of Indonesia's Pt. Arvisco Entertainment expects to buy Asian films, Latin telenovelas
Are American distributors losing interest in traveling halfway around the world to attend MIP Asia? Gavin Reardon of MTM MTM Medication Therapy Management
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MTM Methods Time Measurement agreed that, for larger distributors, attendance doesn't make sense. But MTM - which will be at MIP Asia with its drama series The Cape and The Pretender as well as several game show formats - attends enthusiastically, savoring the chance to meet buyers in one place instead of having to travel all over Asia. "There's an ease to it, a facility to it," Reardon said. "I think it's going to be a viable market."
RELATED ARTICLE: Point Of View: Asia
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RWI Rusty Wallace, Inc. Enterprises (pictured below with Russell Watkins), offered her thoughts on which areas in Asia are hot now, and which are not:
"As most of our products are TV movies, from our point of view the best markets for these are Indonesia, Malaysia and the Philippines.These regions buy the most and they are very competitive ... in that they pay more for product.
"Areas that have gone up and down are Hong Kong and Taiwan because they are very Chinese-oriented and there are not a lot of time slots for Western product. Free TV in Taiwan [has] a small budget for Western product. Now that cable is more popular, the cable stations air the Western product. "What I mean by up and down is that a few years ago, Taiwan was a good market, although cable stations do buy now. Hong Kong, in my opinion, is not a good market for Western product because Wharf Cable doesn't have a channel geared toward primetime Western product. The two terrestrial stations each have a Chinese channel and an English channel. ... They show product predominantly from the majors, mostly theatricals. The English channel shows documentaries because they think [their] audience is an A-type audience."