MINOLTA-QMS Goes Global With ``The Essentials of Imaging'' Ad Campaign; Launch of Plan Unites Company Worldwide.Business Editors
MOBILE, Ala.--(BUSINESS WIRE)--Oct. 16, 2000
MINOLTA-QMS, Inc. (NYSE NYSE
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MQC Mercury Quality Center ) today announced the unveiling of "The essentials of imaging" advertising campaign, the first fully-developed global marketing effort for the company since Minolta and QMS (1) (Minolta-QMS, Inc., Mobile, AL) A manufacturer of laser printers founded in 1977 by Jim Busby. Initially involved with controllers for printing bar codes and labels, it entered the laser printer business in the mid-1980s and set numerous records. joined forces last year.
The "essentials" theme provides MINOLTA-QMS offices worldwide with one unified corporate message to communicate the new spirit and combined know-how that is MINOLTA-QMS.
The new campaign promotes the idea that MINOLTA-QMS products are as essential to business as food, water, air, and sunlight are to life itself. The ads speak to customers on the most basic level through use of simple, life-affirming symbols like the sun, water, air, and a sheaf of wheat. These images suggest growth and prosperity, bright business prospects, and business success, as well as represent fulfillment of the most basic human needs. They also reinforce the underlying message that MINOLTA-QMS is essential for any imaging solution. The "essentials" campaign will initially feature the company's newest color laser printer A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer. , the magicolor 2200 -- a printer that incorporates next generation color laser technology and replaces the extremely successful magicolor 2 series.
"The 'essentials' campaign is incredibly versatile," explained Jan Sundelin, senior vice president of worldwide sales and marketing. "With its simple tagline 'The essentials of imaging,' it allows all of MINOLTA-QMS' offices throughout the world to have the same look and overall message, yet is flexible enough that each sales region can customize their ads to their specific market. The 'essentials' campaign reflects the impact MINOLTA-QMS printers can have on business, while serving as a unifying tool for the entire MINOLTA-QMS family. We are excited that our new advertising will increase our visibility among investors, partners, and customers."
MINOLTA-QMS, Inc. is an innovative developer, manufacturer, and supplier of document printing solutions, including color and monochrome Also called "mono." Refers to display screens that use one foreground and one background color; for example, black on white, white on black or green on black. The first terminals connected to mainframes and minicomputers were monochrome, and monochrome screens were widely used on early laser printers, and associated supplies and accessories for general office, electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. , graphic design, advanced imaging, and home office applications. MINOLTA-QMS is headquartered in Mobile, Alabama, and distributes products through a global network of e-commerce, reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. , and distribution partners. MINOLTA-QMS, Inc. is traded on the New York Stock Exchange New York Stock Exchange (NYSE)
World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol MQC.