MINDSPRING BETA TESTS NEW SOFTWARE FROM STREAMIX.ATLANTA--(BUSINESS WIRE)--July 10, 1997--If you've ever waited for a web page to load, the "World Wide Wait" may soon be a little more interesting. MindSpring Enterprises Inc. (Nasdaq/NM: MSPG MSPG Mor Strioch Pian Gar (gaming) MSPG Middle School Parents Group MSPG Material/Military Support Planning Guidance ) announced today that it began a beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the of new software from the Streamix Corporation on June 15th. Streamix instantly fills a Web browser's window with animation or videos during the delay between Web pages, without slowing the actual download. The beta test is scheduled to run from June 15 to September 15, 1997. Approximately 1000 MindSpring subscribers will participate in the test. "Browsing from one page to another can be a frustrating experience," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Streamix VP of Marketing Victor Babbitt. "Let's face it; looking at the Loading Page symbol for anywhere from a few seconds to a few minutes is boring. And this delay is not going away soon, as reducing the delay significantly would require upgrading the entire Internet." Babbitt added that "advertisers looking to communicate a message to web surfers are also frustrated. Many of them find the limited space of a banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. to be inadequate for articulating a product message to consumers." Streamix has created a proprietary, patented solution to address both problems. The HyperStitial system is a client-server advertising and content delivery system which downloads its content during latent periods, plays it while other web pages are loading, and works transparently with both Microsoft Internet Explorer See Internet Explorer. and Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. . Streamix Corporation is a San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden based software development firm committed to curing the "World Wide Wait". Streamix intends to deliver a new platform for compelling advertising on the web that doesn't slow down the user's browsing experience, and doesn't take screen real estate away from the web page content. Streamix's product HyperStitial will enable web sites and Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. to deliver rich, full-page advertising, entertainment and information during the inter-page delays, enhancing the web browsing experience. Anyone wishing to know more about Streamix and its products can visit www.streamix.com or call (415) 437-4709. MindSpring is a leading Internet service provider focusing on delivering outstanding service and support to its customers. By following its core values and beliefs (www.mindspring.com/aboutms/core.html), MindSpring is committed to doing an exceptional job of serving its customers, its employees, its owners and its community. In March, 1997, MindSpring won NetGuide's coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. People's Choice Award in the category of Best Internet Service Provider. PC World magazine awarded MindSpring a prestigious "Best Buy" ranking in its February, 1997 issue and PC Magazine recently awarded MindSpring "excellent" ratings in the categories of setup/orientation, software and technical support. MindSpring ranked first in InfoWorld's poll of end users. MindSpring subscribers can browse the World Wide Web, send electronic mail, participate in informative on-line chats and access over 24,000 newsgroups This is a list of newsgroups that are significant for their popularity or their position in Usenet history. As of October 2002, there are about 100,000 Usenet newsgroups, of which approximately a fifth are active. . MindSpring offers local Internet service in more than 200 locations throughout the United States. MindSpring is also one of the five largest providers of Web Hosting services in the nation, according to InterNIC. To learn more about MindSpring and its services, visit the web site at www.mindspring.com or call (800) 719-4332. CONTACT: MindSpring Enterprises, Atlanta Ed Hansen, 404/815-0770 ext. 2386 E-mail: edhansen@mindspring.net |
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