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MINDLINK PROBLEM SOLVER SOFTWARE FOR WINDOWS AND MACINTOSH; BRINGS YEARS OF RESEARCH IN PROBLEM SOLVING AND INNOVATION TO THE DESKTOP

MINDLINK PROBLEM SOLVER SOFTWARE FOR WINDOWS AND MACINTOSH; BRINGS YEARS OF RESEARCH IN PROBLEM SOLVING AND INNOVATION TO THE DESKTOP
 NORTH POMRET, Vt., April 29 /PRNewswire/ -- Mindlink, Inc. announced today a Windows (3.1 compatible) version of its Mindlink Problem Solver(tm) software and the availability of the Macintosh version which had been in testing and development. Mindlink Problem Solver is based on over 30 years of research in innovation and problem solving by the Synectics(R) Corporation, consultants to corporations such as Apple, Reebok, Citibank, CBS and Gillette.
 Unlike some brainstorming software products that give the user computer-generated concepts, Mindlink Problem Solver draws on the user's own knowledge, experience and creativity by stimulating the user's mind and natural creative processes with self-paced exercises and triggers based on industry-proven techniques.
 "Mindlink steered us to an entirely new way of positioning our product in our own minds as well as in the minds of the customer," said Larry Bauer, director of product marketing for Sandoz Pharmaceuticals, Corp. Bauer and his marketing team used Mindlink Problem Solver to plan the launch of a new immunology drug.
 Mindlink Problem Solver is ideal for anyone facing complex and ambiguous business problems. It has improved bottom line performance for a number of business users in fields ranging from research and development, and marketing, to finance, human resources and journalism.
 "The sluggish economy, global marketplace and competitive pressures to produce results require that managers become more creative problem solvers," said Jeff Mauzy, Mindlink chief executive officer. "Yet, most people have not been trained in creative problem solving. Mindlink provides an accessible way for people to incorporate innovative problem-solving into their everyday professional lives."
 Mindlink Problem Solver is composed of four independent parts that are avenues to solutions: The Gym, Idea Generation, Guided Problem Solving, and Problem Solving.
 The Gym helps the user learn to be a more creative thinker through self-paced exercises that incorporate techniques such as mental imaging, improvisation, connecting divergent ideas and discouraging the natural tendency to censor ideas.
 Idea Generation enables the user to identify a problem and quickly generate ideas about solving it. Triggers, each with from 12 to several hundred permutations, are built into the program to help the user look at the problem in a new way.
 Guided Problem Solving provides a step-by-step approach to problem solving which takes the user automatically along a path from defining the problem to generating wishful and speculative ideas, to refining those ideas into an action plan with next steps.
 Problem Solving contains the complete problem solving process with idea generation triggers designed at each stage to match the type of thinking needed at that stage.
 "Mindlink Problem Solver represents the next generation of microcomputer software applications," said Loredo Sola, president of Mindlink. "Problem-solving software will join word processors and spreadsheets as an indispensable tool on the desktop of every successful manager."
 Mindlink Problem Solver is available for the Macintosh (1MB-RAM) and Microsoft Windows 3.1(R) (4Mb-RAM and hard disk) and costs $299. For information or ordering call 1-800-253-1844.
 -0- 4/29/92
 /CONTACT: Joan Casey of Joan Kelleher Casey Communications, 617-325-7209 for Mindlink, Inc./ CO: Mindlink Problem Solver ST: Vermont IN: CPR SU: PDT


DD -- NE001 -- 4243 04/29/92 10:01 EDT
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Date:Apr 29, 1992
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