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MINDA ASSOCIATES WINS TOP NATIONAL AWARD FOR NORWEST BANKS VIDEO

 MINNEAPOLIS, March 29 /PRNewswire/ -- Minda Associates, a Minneapolis advertising/PR firm, has achieved a first-place award in the national Telly Awards, a competition which recognizes outstanding film and video productions. The firm received the top award in the education/training category for "Home Equity Gold," a video made for client Norwest Banks.
 The agency previously won Finalist Awards in both the 1991 and 1992 Telly competitions for Norwest Banks productions. Additionally, the firm last month won a First Place International Caples, the industry's highest award for business-to-business direct marketing for client Federal Express.
 The winning video production was an innovative banker training program aimed at increasing Home Equity loan sales for Norwest and was seen by bankers throughout Norwest's 10 regions.
 This year's 14th Annual Telly competition included over 8,000 entries from a cross-section of corporate video departments, agencies, production departments and television stations. Telly winners in other categories include General Motors (Saturn auto), Amoco, 20th Century Fox, NASA, IBM and Boeing.
 Merle Minda, agency president and head of the firm's advertising and sales promotion division, was executive producer for the project; Kelly Novak was production manager. Director/scriptwriter was Michael Smith; camera crew was TagTeam Productions; edit and post-production was done at GreaTapes. Local actors included Jim Harris and Michele Barber in leading roles.
 Incorporated in 1971, Minda Associates has recently changed its name to Minda Associates "Advertising and Public Relations," to reflect growth in its advertising, sales promotion and collateral client base. Clients relying on these services include Federal Express/Latin America; Norwest Banks; IDS Financial Services, Inc.; Green Tree Financial and Cytrol Systems.
 -0- 3/29/93
 /CONTACT: Roland or Merle Minda of Minda Associates, 612-332-7313/


CO: Minda Associates ST: Minnesota IN: ADV SU:

KH -- MN004 -- 0623 03/29/93 15:08 EST
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Publication:PR Newswire
Date:Mar 29, 1993
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