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MILLER FREEMAN LAUNCHES WEB TECHNIQUES MAGAZINE

SAN MATEO, Calif., Dec. 6 /PRNewswire/ -- Miller Freeman, Inc., publisher of Dr. Dobb's journal and other leading high tech magazines, has announced the launch of Web Techniques, a monthly technical magazine for professionals who design, develop, and maintain World Wide Web sites.

The new magazine will debut in February 1996, and will have a paid circulation of 30,000. The advertising space closing date for the premier issue is January 25, according to Web Techniques Associate Publisher Manny Sawit.

"The pace of technical innovation encompassing the World Wide Web is skyrocketing," Sawit said. "The market now calls for a topnotch information source on new products and new approaches, and in response we've developed Web Techniques."

Sawit explained that today's organizations must have interactive, highly functional Web sites and applications to succeed in this explosive new medium. "But new technologies and tools are hitting the market so rapidly that the learning curve keeps rising," he pointed out. "Web Techniques is the resource that cuts through this chaos, providing in-depth technical information for Web professionals -- real solutions," he emphasized.

Peter Hutchinson is Publisher of Web Techniques as well as Dr. Dobb's Journal. He noted that Forrester Research predicts economic activity on the Internet at $45.8 billion by the year 2000 -- a twentyfold increase over the $2.2 billion generated in 1995. "This level of activity will require a significant technical infrastructure, and Web Techniques readers are the professionals who will build it," said Hutchinson.

Editor Jon Erickson said the new monthly magazine features columns on Perl, legal issues, Web site design, HTML coding and Web administration as well as a how-to section, technical features, case studies and a section on new products.

"No other monthly publication is entirely devoted to problem-solving for Web development," commented Erickson, who is also editor of Dr. Dobb's Journal. "Web Techniques picks up where casual browser magazines leave off," he said.

Miller Freeman will augment Web Techniques with a conference and trade show -- Web Development '96. The new event will coincide with the company's well-known Software Development West conference and exhibition, slated for March 26-28 at Moscone Center in San Francisco.

Miller Freeman, Inc. also publishes LAN Magazine, UNIX Review, DBMS, and more than 20 other technical magazines.

A wholly-owned subsidiary of London-based United News & Media plc, which had 1994 revenues of $1.5 billion, Miller Freeman, Inc. produces 81 trade shows and 70 magazines in the U.S. The company is the North American arm of United News & Media's global magazine and exhibition business, which comprises 203 trade shows and 220 business magazines in the U.S., Europe, and Asia operating under the Miller Freeman name.
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/CONTACT: Valerie Dow of Web Techniques, 415-655-4234, or vdow@mfi.com; or Suzanne Xenakis of Smith & Shows, 408-369-9743, or suzannex@aol.com; or advertising information, Stephanie Dale, National Sales Manager of Web Techniques, 415-655-4197, or sdale@mfi.com; or editorial information, Jon Erickson, jerickson@mfi.com/

CO: Miller Freeman Inc.; United News & Media plc ST: California IN: CPR SU: PDT

LW-DS -- SFW011 -- 5011 12/06/95 07:59 EST
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Publication:PR Newswire
Date:Dec 6, 1995
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