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MILES UNVEILS PLANS FOR SIGN ON MT. WASHINGTON

 PITTSBURGH, Feb. 4 /PRNewswire/ -- Miles Inc. said today that it planned to have its neon sign atop Mt. Washington lit by summer. Alcoa had leased the sign since 1967, but chose to discontinue the sign when its lease expired on Jan. 31.
 "We are extremely pleased that Miles can become part of this Pittsburgh landmark," said Dr. Elliot S. Schreiber, senior vice president - corporate communications at Miles. "We wish we could have our name in lights earlier, but it will take several months to dismantle the Alcoa sign, make the neon tubing for the Miles name and logo, and then erect the new sign," said Schreiber.
 Schreiber said that Miles wanted the sign to enhance its reputation as a major Pittsburgh company, to advertise its products and display community messages. "We are a $6.5 billion, Pittsburgh-based chemicals, health care and imaging technologies company, which makes us one of the largest companies in the city. Yet, because we are relatively new to Pittsburgh and because of our name change last year, we do not yet have wide name recognition."
 Miles Inc. was established in January 1992, through the merger of Pittsburgh-based Mobay Corporation and its "sister companies" Agfa Corporation, Ridgefield Park, N.J., and Miles Inc., Elkhart, Ind., with their former holding company. Miles' headquarters is located at One Mellon Center on Grant Street. It has a large, campus-like research, marketing and administration complex for its chemical business on the Parkway West in Robinson Township, Pa. Miles employs some 23,000 people, of which about 1,700 are located in the Pittsburgh area.
 The sign on Mt. Washington is owned by Martin Media, a Pittsburgh outdoor sign company. Miles has signed a three-year, renewable lease for the sign, which was first erected in the 1940s. The neon technology of the sign has not been updated since then.
 "We are considering computerizing the sign to allow the night-time messages to be changed more frequently," said Schreiber. Currently, the sign can only carry the company's name, logo, the time and one 20-space message, which can be changed once a week. If the sign is computerized, the messages can be alternated and changed as often as twice per day so that more messages can be shown.
 Miles also plans to repaint the sign so that it is visible in the daytime. "We were surprised to learn that the sign says, 'Pittsburgh,' since it is difficult to read during daylight hours," said Schreiber. "We plan to make the word 'Pittsburgh' more visible, along with the Miles name and logo."
 Miles Inc. is a Fortune 100, research-based company with major businesses in chemicals, health care and imaging technologies. Headquartered in Pittsburgh, the company employs some 23,000 people at its operations throughout North America. In 1992, the company's sales were $6.5 billion.
 -0- 2/4/93
 /CONTACT: Sande Deitch of Miles, 412-394-5563/


CO: Miles Inc.; Alcoa ST: Pennsylvania IN: MTC SU:

CD -- PG004 -- 2886 02/04/93 10:32 EST
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Date:Feb 4, 1993
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