MIFED: one threat gone, one more to go. (Film Markets).Now that the threat of the London Screenings overcoming MIFED MIFED Mouvement International des Femmes Démocrates (French; Ivory Coast) is gone, a new challenge emerges in the form of the MIP MIP
See: Monthly income preferred security screenings, held in Cannes during MIPCOM.
The Annual MIFED event, the 69th in 42 years, is a market focusing on theatrical product for cinema, home video and television, and will be held at the Milan Fair in Italy, November 3-7, 2002.
The London Screenings, an event that for years positioned itself just prior to the start of MIFED, in an effort to rake away from its business, is still loosely organized around London, and will take place October 28-31. It has lost its momentum, however, succumbing to the renewed strength of MIFED. While screenings in London are scattered Scattered
Used for listed equity securities. Unconcentrated buy or sell interest. about the city with rented facilities, in Milan, screening rooms are conveniently located inside the fairgrounds n. pl. 1. same as fairground. that house the market.
The MIP Screenings in Cannes during MIPCOM, October 7-11, are picking up where they left off in their first attempt during MIPCOM 1995, offering theatrical distributors a chance to screen product at the Palais or around Cannes (see separate story on pg. 22).
This new threat to MIFED comes at a time when the Milan market is moving from a state-run organization to a semi-private enterprise. Today, MIFED is owned by Fondazione Fiera Milano (controlled by the Lombardy Region) but run by Rassegne SpA, a private organization that specializes in trade shows for the furniture industry.
This year, MIFED organizers are, for the first time, like any Milan Fair clients, renting facilities and floor space which, in turn, will then be sold to exhibitors. In the transactions, Rassegne SpA hopes to make a profit. But while in the past MIFED's notorious disorganization disorganization /dis·or·gan·iza·tion/ (-or?gan-i-za´shun) the process of destruction of any organic tissue; any profound change in the tissues of an organ or structure which causes the loss of most or all of its proper characters. was mostly attributed to the large number of bureaucracy levels, this time undermining the "lean and mean" organizing structure could be the reduced financial resources that Rassegne SpA assigned to MIFED.
Even though, officially, no perceived differences will be evident, a few problems are expected to surface, assuming that the weather will nor provide the usual rainy days Rainy Days itself isn't an official XYZ release, it's a collection of demo tapes from 1985 which has been released by guitarist Bobby Pieper, who recorded the said demos with the band. to add to the misery. One definite change, however, is the key entrance that, this year, will be moved from Porta Giulio Cesare Giulio Cesare in Egitto (Julius Caesar in Egypt) is an Italian opera in three acts by George Frideric Handel. The libretto was written by Nicola Francesco Haym. Performance history
It was first performed in London on February 20, 1724. to Porta Spinola, 50 meters closer to the Metro station For the band, see .
A metro station is a railway station for a rapid transit system, often known by names such as "metro", "underground" and "subway". It is often underground or elevated. At crossings of metro lines they are multi-level. .
On the positive side is the fact that, contrary to the past few editions, this year there are 22 days between the end of MIPCOM and the beginning of MIFED (but only 16 days between MIPCOM and the London Screenings, adding to the latter's demise), thus allowing MIPCOM participants to return home with plenty of time to prepare for MIFED.
Last year, with only 15 days between the two markets, many executives were forced to extend their European stays beyond any useful purpose. Some distributors were hoping to take advantage of the pre-MIFED London Screenings, but when those were revealed to be a disappointment, the losses were compounded.
MIFED was launched in 1960 and originally had two yearly editions: one in April that focused on television and one in October that emphasized theatrical product. However, MIFED organizers weren't able to face the strength of MIPTV in Cannes, also in April, thus holding to events proved to be a daunting daunt
tr.v. daunt·ed, daunt·ing, daunts
To abate the courage of; discourage. See Synonyms at dismay.
[Middle English daunten, from Old French danter, from Latin feat for MIFED. Midway through the 80s, organizers canceled the April market and blended film and TV product into a single autumn festival.
MIFED participants typically come from more than 70 countries. In past years, more than 80 percent of patrons came from abroad, taking advantage of the high-tech facilities provided. Twenty-seven Dolby surround-sound screening rooms line the top floors of the Fiera Milano and MIFED is proud to provide attendees with an exhibition area and screening facilities -- all under the same roof.
Last year's 68th annual MIFED, held from October 28 to November 1, screened some 470 films by acquisition executives. Out of the roughly 229 exhibitors -- who represented 20 different countries -- nearly half (a total of 107 companies) were from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Italy and the U.K. came in second, tied with 22 distributors each in attendance, followed by France (14), Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. (also with 14) and Germany (9). And while at press time numbers for this year's market were still unclear, totals looked to exceed those of previous years.