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MID-SIZE GALANT CONTINUES ITS LEAD AMONG MITSUBISHI LINEUP; COMPANY'S OVERALL MONTHLY CAR SALES UP 60 PERCENT

 CYPRESS, Calif., Dec. 3 /PRNewswire/ -- With a combination of strong merchandising programs and higher shipments, Mitsubishi Motor Sales of America Inc. (MMSA) today announced its largest November sales in the company's history, including record sales for its newly redesigned mid- size 1994 Galant. The company posted a 60 percent increase in passenger car sales over the same period last year, with Galant sales alone approaching nearly 4,900 units for November.
 "Sales of our newly redesigned Galant in November nearly quintupled as compared with the same period last year," said Kevin Ormes, vice president of sales. "Our dealers are finding that consumers in the mid- size segment are attracted to Galant's great handling, ride quality, safety and environmentally friendly performance."
 Galant sales, coupled with those of the popular Eclipse sports coupe, have helped Mitsubishi's domestic sales to not only continue to increase on a consistent basis but surpass last year's domestic sales by 13 percent. In addition, Galant production has helped to increase the company's November domestic sales by 141 percent.
 According to Ormes, less expensive products have not been the only successful models among MMSA's full lineup. The Montero sport-utility vehicle was recently included in the company's luxury lease program, which for November resulted in sales of nearly 2,000 units -- nearly doubling the model's average sales on a monthly basis. New features for the 1994 Montero include standard third row seating for all trim levels and a new 3.5-liter DOHC V-6 engine on the SR model, sporting 215 horsepower.
 Ormes noted that total vehicle sales for the month reached 18,462 units, representing a 46 percent increase over the same period last year, with a year-to-date total of 171,644 units.
 Mitsubishi Motor Sales of America Inc. was established in 1982 by Mitsubishi Motors Corp., Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans, sport wagons, light trucks and sport-utility vehicles.
 Nov. '93 Nov. '92 Pct. Change
 Month/YTD Month/YTD Month/YTD
 Total passenger
 car sales(a) 17,771/160,723 11,106/150,040 +60pct/+7pct
 Total truck sales 691/10,921 1,528/13,006 -55pct/-16pct
 Total vehicle sales 18,462/171,644 12,634/163,046 +46pct/+5pct
 (a) Above totals include domestic sales
 Domestic sales
 (includes Eclipse/
 Galant) 8,383/69,986 3,475/61,805 +141pct/+13pct
 -0- 12/3/93
 /CONTACT: Debbie Stearn-Pollack of Mitsubishi News Bureau, 800-233-MMSA (national) or 800-828-MMSA (California)/


CO: Mitsubishi Motor Sales of America Inc. ST: California IN: AUT SU: SLS

LS-LM -- LA035 -- 0436 12/03/93 18:04 EST
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Publication:PR Newswire
Date:Dec 3, 1993
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