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MICROSOFT-NBC NETWORK SET TO BREAK NEW GROUND.


Byline: Scott Williams Associated Press

MSNBC MSNBC Microsoft/National Broadcasting Company , a 24-hour, all-news cable network created by Microsoft and NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, will light up for the first time Monday, a convergence of TV and the computer that may be a road map to the future - or a dead end.

``It's as significant a launch, and as propitious and unpromising a launch as CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 was back in 1980,'' said Porter Bibb, a Ladenburg, Thalmann & Co. investment banker specializing in telecommunications.

MSNBC, in 22.5 million homes, and MSNBC Interactive, in an uncountable uncountable - countable  number on the Internet's World Wide Web, will go on line at 6 a.m. PDT, entering a competition that ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 has quit and that News Corp. vows to enter this year.

MSNBC will air 14 hours of original programming, including a prime-time newscast anchored by NBC's Chief White House correspondent Brian Williams and ``InterNight,'' a news-talk show with NBC News stars as alternate hosts.

President Clinton is the first guest of ``InterNight.'' He'll be interviewed by NBC News anchor Tom Brokaw and answer questions from callers on a toll-free phone, and from e-mail sent to the MSNBC Web site: http://msnbc.com.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jul 13, 1996
Words:189
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