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MICROSOFT LAUNCHES E-COMMERCE STRATEGY WITH BIZTALK.



Microsoft Corp chairman Bill Gates (person) Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b.  launched his company into an ambitious attempt to take charge of the e-commerce market at a press event in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  yesterday. Stressing standards and support for the XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 Extensible Markup Language See XML.

(language, text) Extensible Markup Language - (XML) An initiative from the W3C defining an "extremely simple" dialect of SGML suitable for use on the World-Wide Web.

http://w3.org/XML/.
, Gates laid out the plans for a new e-commerce and application integration framework called BizTalk, due to go into beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the  this summer. Gates also announced Microsoft's acquisition of online comparison shopping service, CompareNet Inc as part of an effort to create "an open market" on the Microsoft Network See MSN.

Microsoft Network - The Microsoft Network
, and plans to extend its range of e-commerce tools and services. BizTalk, not yet described in great technical detail, is a "cross-platform e-commerce framework" intended to make it easier to integrate applications and conduct business over the internet, said Microsoft. It will be based on XML schemas This is a list of XML schemas in use on the Internet sorted by purpose. XML schemas can be used to create XML documents for a wide range of purposes such as syndication, general exchange, and storage of data in a standard format. Bookmarks
  • XBEL http://pyxml.sourceforge.
 and vertical market industry standards and used to integrate business processes across industries and between business systems. It will be independent of platform, operating system or underlying technology, and Microsoft says it plans to incorporate it within all of its future products, including Commerce Server, Office, BackOffice and Windows. Microsoft hopes that BizTalk, but supporting a mixture of XML and EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect.   messaging, will extend the reach of ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  backbones to e-commerce and the web. At the San Francisco event, the company demonstrated integration between PeopleSoft and Great Plains applications over the internet as part of an e-commerce transaction through BizTalk. Microsoft has joined the Open Application Group and is working with a group of customers, ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer.  partners and OEMs to establish business practice schemas for vertical markets, including 1-800- FLOWERS, Active Software Inc, Best Buy Co, Dell Computer Corp, Level 8 Systems Inc, PeopleSoft Inc, SAP AG, Sharp Electronics Corp and Sterling Commerce Inc. It promises to use industry specific standards already under development, including Windows DNA initiatives in the retail, financial services, healthcare, manufacturing and value chain areas, and says it will hold open design reviews in the third quarter. A beta version of the BizTalk server, which will include interchange and data transformation capabilities and trader partner management tools, will appear in July, and Microsoft says it will issue deployment guides in the fourth quarter. BizTalk will be used to add a full-scale shopping directory for the MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  Microsoft Network, and to speed up its implementation, Microsoft announced yesterday that it had acquired San Francisco- based Compare.Net, a two-year-old privately-held company. Compare.Net will be added into MSN's SideWalk online guide and used to expand comparison shopping capabilities. The MSN Open Marketplace, due to emerge in the second half of this year, will also include a new secure purchasing and single sign-on and single-click shopping service for online consumers called Microsoft Passport. Approved by third-party privacy enforcement organization TRUSTe, Microsoft says it will extend Passport across all MSN sites, the Hotmail email service, the Microsoft web site and third party sites that agree to adhere to the privacy rules. Microsoft also plans to launch two new e-commerce products, Microsoft Commerce Server Microsoft Commerce Server is a Microsoft tool for building e-commerce systems. It uses Microsoft .NET technology. Commerce Server replaced Microsoft Site Server. Versions for Windows
  • 2000 - Commerce Server 2000
  • 2002 - Commerce Server 2002
 and Microsoft Small Businesses Commerce Server, both to enter beta testing in the middle of the year. Commerce Server is the next generation of the current Site Server Commerce edition version 3.0, adding real-time marketing capabilities such as higher performance personalization and targeting systems, advanced catalog management and OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information.  and business analysis services. It will use the Active Directory services due to appear with Windows 2000 for improved scalability and robustness - aspects often criticized in current versions. It will be tightly integrated with SQL Server version 7.0, and with the promotional services of MSN, such as LinkExchange. Small Business Commerce Services, a new product, is intended for small businesses who need to quickly build a site, promote it and sell their products on the web. Built around Microsoft's FrontPage web application builder, will also be tied in to MSN promotional services. Both products will support BizTalk. Both Peoplesoft Inc and SAP AG announced renewed partnerships with Microsoft foe e-commerce products, with Peoplesoft saying it would use Microsoft technologies for its own PeopleSoft Business Network announced last November. PeopleSoft and SAP are both working with Microsoft on BizTalk integration. Microsoft also announced a joint collaboration with Mastercard International Inc and Clarus Corp to cooperatively market integrated internet-based corporate purchasing technology. The three will use Microsoft's Commerce Platform, Mastercard's merchant acceptance and Clarus electronic procurement software.
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Publication:Computergram International
Geographic Code:1USA
Date:Mar 5, 1999
Words:723
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