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MICHIGAN FIRM INTRODUCES BOOK TO DISPEL MYTHS ABOUT INDOOR TANNING SALONS

 MICHIGAN FIRM INTRODUCES BOOK
 TO DISPEL MYTHS ABOUT INDOOR TANNING SALONS
 JACKSON, Mich., July 21 /PRNewswire/ -- Indoor tanning salons -- dismissed in the early 1980s as a craze destined to die with bell-bottom jeans -- have survived their infancy to carve a $2 billion niche in the American consumer market.
 But today, as business is leveling off for an estimated 20,000 U.S. tanning salons, the indoor tanning industry faces a new challenge in its post-boom era.
 "The industry is still searching for credibility and respect in the American business community," said Matt D. Russell, publisher of Tanning Trends, a 20,000-circulation trade magazine serving indoor tanning salons. "To achieve that credibility, we have to do a better job of teaching the public -- and our own employees -- about our business."
 Tanning Trends Inc. has introduced the "Tanning Trends Employee Training Manual." The goal: to promote education about ultraviolet light and tanning, stressing the truth as a weapon against the rhetorical misconceptions about tanning.
 Tanning Trends Inc. has introduced the book in a time when many states are enacting tanning salon regulations which go above and beyond rules already set by the U.S. Food and Drug Administration. Seventeen states have enacted legislation, with at least 11 others developing laws. To date, two states have formally endorsed the Tanning Trends Employee Training Manual as a state-endorsed educational course.
 "The legislation is needed," Tanning Trends Editor Lisa A. Cellini said. "Our concern is making certain that the legislation promotes education, because there are so many falsehoods and myths about tanned skin -- and indoor tanning in particular.
 "You'd be surprised how many people still think a tanning unit can fry your insides like a microwave oven or an X-ray machine. Of course, that's absurd."
 Indoor tanning units utilize the same ultraviolet light spectra as the sun. But indoor units filter out more of the shorter, tighter- coiled rays that cause the most skin damage and sunburn. The depletion of the ozone outdoors means more of those "burning rays" are no longer filtered naturally.
 "What the dermatologists aren't telling you is that tanning indoors in a carefully controlled environment eliminates many of the harmful side-effects of basking in the sun," Cellini said.
 Tanning Trends Inc. has published Tanning Trends since 1985. With more than 20,000 readers in North America, Tanning Trends is the indoor tanning industry's premier trade magazine.
 -0- 7/21/92
 /NOTE TO EDITORS: For more information on tanning legislation in various states, CONTACT: Joseph Levy, director of Educational Services, Tanning Trends Inc., 517-784-1772/ CO: Tanning Trends Inc. ST: Michigan IN: HEA PUB SU: PDT


SM -- NYHFNS4 -- 1005 07/21/92 07:02 EDT
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Publication:PR Newswire
Date:Jul 21, 1992
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