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MICHIGAN BELL OPENS 'WORK-AT-HOME CENTER'

 DETROIT, Dec. 11 /PRNewswire/ -- Specialized telecommunications advice that can boost business for home-office workers is just a phone call away, thanks to Michigan Bell's new Work-at-Home Center.
 Staffed by a team of trained home-office specialists, the center begins operating Monday, Dec. 14. To reach the center, customers can dial 313-221-4000 from anywhere in Michigan without a charge. Operating hours are 7 a.m.-7 p.m. Monday through Friday.
 "For home-based business people, telephone services like voice mail, three-way calling, call forwarding, and lines for fax machines and computer modems are invaluable tools that can mean increased business and greater efficiency," said Carol Arold, Michigan Bell marketing director. "The Work-at-Home Center is designed specifically to meet the sophisticated telecommunications needs of home workers."
 Home-office specialists can answer questions, make suggestions and arrange for installation of any Michigan Bell service.
 Michigan Bell created the center because working at home, full- and part-time, is a burgeoning national trend. Studies show the work-at- home workforce is expanding eight times faster than the total U.S. labor market.
 In Michigan, about one in three households -- more than 800,000 -- includes a homeworker. The group includes self-employed people, free- lancers and "briefcase" workers who take job tasks home. For many people, working at home offers flexibility, convenience and increased productivity.
 The center is part of a concerted, five-state effort by Ameritech, Michigan Bell's parent company, to be a leader among companies serving the work-at-home marketplace. Ameritech's Bell companies in Illinois and Wisconsin also have recently opened Work-at-Home Centers. Indiana Bell and Ohio Bell are planning them.
 Michigan Bell also will continue offering a series of publications for home workers, including: "The Work-at-Home Guide," "The Home Office Modem Reference Manual," "A Matter of Fax" and the bi-monthly "Work-at- Home Newsletter."
 The publications are available by calling the Work-at-Home Center or by calling Michigan Bell's automated Work-at-Home Infoline at 1-800-447-3021.
 Michigan Bell is the state's premier telecommunications provider, serving more than 3 million customers.
 In addition to being the parent of Bell companies in five Great Lakes states, Ameritech is the parent of several other information- related companies, both foreign and domestic, providing mobile communications, directory publishing, audiotex services, systems integration and lease financing. Ameritech's 1991 revenues were $10.8 billion.
 -0- 12/11/92
 /CONTACT: Dave Ellis, 313-223-7192, Dean Hovey, 313-223-7197, or Phil Jones, 313-223-7194, all of Michigan Bell/
 (AIT)


CO: Michigan Bell ST: Michigan IN: TLS SU: PDT

KE -- DE017 -- 6305 12/11/92 14:17 EST
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Publication:PR Newswire
Date:Nov 13, 1992
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