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MICHAEL JORDAN APPEARS ON NEW LONG DISTANCE CARD

HOFFMAN ESTATES, Ill., April 22 /PRNewswire/ -- The image of Michael Jordan, basketball superstar, is now available on a prepaid long distance phone card being offered by LDDS WorldCom. Available at Sears (NYSE: S) stores nationwide beginning this month, this LDDS WorldCom PhonePass marks the first time a major sports figure has appeared on a retail prepaid long distance card in the United States.

"With the image of Michael Jordan on the cards and the marketing reach of Sears, we fully expect the demand will exceed that of any card ever offered," said Frank Grillo, vice president of marketing for LDDS WorldCom. "We have never produced a PhonePass card targeting the collector market, but what we have seen is that many of our cards have become collector items. With the popularity of sports cards, it would be reasonable to expect the Michael Jordan card would be attractive to collectors."

LDDS WorldCom PhonePass is the only prepaid long distance card that will carry the image of Jordan, who recently signed an agreement to become the LDDS WorldCom spokesman. The card, which sells for $9.99, has 30 units of long distance, which is equivalent to 30 minutes of domestic service. It is available at 810 Sears stores and 110 Sears Hardware stores.

More people are becoming familiar with phone cards and realizing the benefits of the cards, said John Guillaume, director of PhonePass marketing for LDDS WorldCom.

"In just a few years, we have seen the popularity of phone cards grow tremendously. The first few years calling cards were offered, the public was unsure of them. Now the public has had an opportunity to experiment with the cards and realize the cards have a lot to offer," Guillaume said. "With a strong nationwide customer base, Sears provides the ideal means for LDDS WorldCom to introduce the first Michael Jordan debit card.

With its network of 810 full-line department stores and 1,500 off-the-mall stores, Sears is a leading retailer of apparel, home and automotive products and related services for families throughout North America, serving more than 50 million households.

LDDS WorldCom is a leader in the prepaid long distance phone card market. The company has participated in many of the largest debit card promotions in the United States and continues to realize tremendous growth in the market. Besides offering promotional cards to businesses, the company also provides PhonePass cards for retail sale.

One of the largest long distance telecommunications companies in the United States, LDDS WorldCom offers domestic and international voice, data and video products and services to business customers, other carriers and the residential market. It operates a nationwide digital fiber optic network and has worldwide network capacity. The common shares of WorldCom, Inc. (Nasdaq-NNM: WCOM) trade on the Nasdaq Stock Markets under the symbol WCOM.
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/EDITORS' ADVISORY: All brands, products and service names mentioned are trademarks or registered servicemarks of their respective owners./

/CONTACT: Chris Schein of LDDS WorldCom, 918-590-5755; or Vaneta Rogers of Sears, Roebuck and Co., 847-286-4726/

(S WCOM)

CO: Sears, Roebuck and Co.; LDDS WorldCom; WorldCom, Inc. ST: Illinois IN: REA TLS SU: PDT

KA -- DEM032 -- 8572 04/22/96 12:43 EDT
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Publication:PR Newswire
Date:Apr 22, 1996
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