MH2's Popular TV Program Michael Holigan's Your New House Welcomes Channellock, Inc. as a National Sponsor.Business Editors & High-Tech Writers DALLAS--(BUSINESS WIRE)--Oct. 18, 2001 MH2 Connects America's Leading Manufacturer of Hand Tools with DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. and Builder Markets MH2Technologies, a leading provider of Internet-based scheduling, management, and collaboration tools A collaboration tool is something that helps people collaborate. The term is often used to mean collaborative software, but collaboration tools were being used before computers existed, a piece of paper can for example can be used as collaboration tool. for the construction industry and other verticals, today announced that it has signed Channellock(R), Inc. as a national sponsor of its popular syndicated television program Michael Holigan's Your New House Michael Holigan's Your New House is a television show which premiered in 1995. It shows its viewers how to accomplish various home improvement tasks. Each segment has a unique identifier number, and details about the segment of the show related to a project can be looked up online . Meadville, Penn.-based Channellock is America's No. 1 hand-tool manufacturer and is now the official hand tool of Michael Holigan's Your New House. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to welcome Channellock as the official hand tools of Your New House," said Michael Holigan, president of MH2Technologies and host of the popular program. "People who depend on tools to earn a living depend on Channellock. Now our television audience will discover the same quality and value the pros have recognized for years." "Michael Holigan's Your New House and its companion web sites MichaelHoligan.com and MH2.com provide the perfect platforms for us to reach and create new Channellock customers," said John Strizzi, Channellock marketing manager. "They give us lots of flexibility to demonstrate why we're No. 1 with the pro's, and why Channellock hand tools are a smart investment for weekend DIY'ers and builders alike." Your New House, which began its seventh season in September, airs on 145 broadcast affiliates. Its companion consumer website www.MichaelHoligan.com receives between 500,000 and one million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. every month. The company's b2b website www.MH2.com reaches thousands of the nation's top builders, contractors, and subcontractors. Channellock hand tools -- with their easy-to-spot Channellock Blue(R) handles -- will be promoted in Your New House on-air billboards, and featured in tool segments and DIY projects requiring hand tools throughout the 2001-2002 broadcast season. In addition, www.MichaelHoligan.com will host streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. segments highlighting Channellock tools, feature Channellock in its online newsletters, and provide a reciprocal link A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. to www.Channellock.com. MH2 will showcase Channellock hand tools and provide a link to the Channellock web site for builders and contractors visiting the www.mh2.com website as well. Viewers of the television show and visitors to the three web sites will also be able to take advantage of special promotional offers and contests to win free Channellock tools. "We couldn't be more pleased to offer this high-quality, American-made product to our consumer and builder audiences," Holigan added. "Channellock's slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. is 'For You Who Want the Best.' We're sure our audiences will agree." MH2Technologies offers a range of technology platforms (sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , options, design center, scheduling, inspection, procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. , collaboration, warranty, and accounting systems) that are integrated to build total solutions for the homebuilding industry: -- MH2 uses an open technology platform, allowing all industry technology systems and software to communicate and collaborate with each other. -- MH2Build uses the scheduling, inspection and procurement modules so that homebuilders can reduce cycle time and overhead and benefit from having more exact job scheduling and data from the site in real time. -- MH2Supply, the system used by dealers, suppliers and subcontractors to collaborate with homebuilders using MH2Build, uses the procurement and scheduling platforms. MH2Supply provides a system that allows dealers and contractors to reach each other in a real-time manner, have access to accurate forecasting, improve customer service, and reduce unnecessary inventory. -- A key advantage of MH2Technologies services is that customers can get much more from their existing accounting and ERP systems. Since MH2 is an application service provider, all of the MH2 systems integrate into existing back-office systems used by homebuilders, contractors and dealers. -- MH2Technologies also provides other online solutions to benefit builders, such as lead generation for home sales, building products, and other valuable home services. About Michael Holigan's Your New House and MichaelHoligan.com The popular national television show Michael Holigan's Your New House began its seventh season in September. The half-hour program is seen weekly on 145 broadcast affiliates (blanketing 85% of the country). MichaelHoligan.com is MH2's consumer web site and the companion Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. for the television show. Like the show, www.MichaelHoligan.com offers consumers comprehensive information about building, buying and remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling houses, and features online videos, plus products and services from the nation's leading manufacturers. The site receives between 500,000 and one million unique visitors every month. About MH2Technologies MH2Technologies (www.MH2.com), based in Dallas, provides Internet-based job management, scheduling and materials ordering solutions. The company's strategy is to create efficiencies in highly fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. industries through Internet applications and handheld, wireless devices. The company has found huge success in the homebuilding vertical, and has already signed and begun implementation of its MH2Build system with over 600 homebuilders, accounting for more than 160,000 annual housing starts. In addition, dealers and suppliers with combined sales of over $5 Billion have signed on to use the company's technology. MH2Technologies is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. owned by Holigan Family Holdings, Ltd. and Olympus Real Estate Partners. For more information, contact Michael Holigan by telephone at 972/728-8137 or by e-mail at mholigan@mh2.com. Or contact Scott White at 972/490-0903. About Channellock, Inc. Channellock, Inc., founded in 1886 and based in Meadville, Penn., is a worldwide leader in the manufacture of high-quality hand tools. For more information about Channellock products, sales contacts, breaking news, and NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. information, visit the Channellock Interactive Web Site at www.channellock.com. |
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