MGM and GoldPocket Interactive Break New Ground on ``Legally Blonde 2: Red, White & Blonde'' With First Cross-Carrier Text Messaging Promotion.Entertainment Editors/Business Editors LOS ANGELES--(BUSINESS WIRE)--June 16, 2003 On July 2, 2003, Reese Witherspoon is back as Elle Woods  This article is written like a personal reflection or and may require .Please [ improve this article] by rewriting this article in an . , America's favorite blonde, in "Legally Blonde 2: Red, White & Blonde," and now fans can follow her completely super exploits and enter to win prizes through their mobile phones. MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. Pictures and GoldPocket Interactive announced today the groundbreaking first cross-carrier text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. promotion of a U.S. film in conjunction with the upcoming release of "Legally Blonde 2: Red, White & Blonde." A single short code shared across major wireless service providers allows users to sign up directly from their phones, making participating ultra-easy and convenient. Mobile phone subscribers with text messaging service from Verizon Wireless, T-Mobile USA, Cingular Wireless, and Cincinnati-Bell, among others, can access movie details and trivia, Elle-isms, and blonde jokes by sending the message "LB2" to the short-code "BLNDE" (25633). Such usage of a single short-code across carriers is unprecedented in movie marketing. "Young women and teenagers are among the most enthusiastic users of this technology, so it makes perfect sense to reach out to them in this manner," said Peter Adee, president of worldwide marketing for MGM Distribution Co. "We are excited about connecting with moviegoers in such a personal way." When they sign up, users will automatically be entered in a sweepstakes with a grand prize of an H. Stern replica of the ring worn by Witherspoon in the movie. Other movie-related prizes will also be awarded to users who register via their phones or via the film's official website, www.legallyblonde2.com. "MGM is clearly the leading studio in consumer promotion messaging. They recognize the value of reaching people via their mobile phone, the single device that is always nearby," commented Scott Newnam, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GoldPocket Interactive. "Wireless in general, and text messaging in particular, is one of the major technology and marketing stories of 2003." The wireless promotion will be delivered through GoldPocket's EM Connect SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. (TM) wireless platform, which allows marketers and content providers to connect with consumers at any time through their wireless devices. The system's support for multiple carriers enables the maximum convenience of short codes as used in this campaign. EM Connect combines direct marketing software with GoldPocket's expertise in comprehensive reporting and deep data-mining. GoldPocket previously partnered with MGM on wireless promotions of the 2002 James Bond smash "Die Another Day" and teen hit "A Guy Thing," released in January. About "Legally Blonde 2: Red, White & Blonde" Reese Witherspoon is back as Elle Woods in "Legally Blonde 2: Red, White & Blonde." Also starring Sally Field, Regina King, Jennifer Coolidge, Bruce McGill, Bob Newhart, and Luke Wilson, the film was directed by Charles Herman-Wurmfeld from a screenplay by Kate Kondell, story by Eve Ahlert & Dennis Drake and Kate Kondell, based on the characters created by Amanda Brown. About MGM Metro-Goldwyn-Mayer Inc. (NYSE NYSE See: New York Stock Exchange :MGM), through its Metro-Goldwyn-Mayer Studios Inc. subsidiary, is actively engaged in the worldwide production and distribution of entertainment product, including motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The Company owns the largest modern film library in the world, consisting of approximately 4,000 titles. Its operating units include MGM Pictures, United Artists, MGM Television Entertainment, MGM Networks, MGM Distribution Co., MGM Worldwide Television MGM Worldwide Television (now MGM International Television Distribution) is the global television arm of MGM Television established in 1996, as the name implies it is responsible for the production/distribution of MGM's vast television library around the world. Distribution, MGM Home Entertainment, MGM On Stage, MGM Consumer Products, MGM Music, MGM Interactive and MGM Online. In addition, MGM owns a 20 percent equity interest in three of Rainbow Media Holding Inc.'s successful national cable networks: AMC (Advanced Mezzanine Card) See AdvancedTCA. (American Movie Classics), IFC (Internet Foundation Classes) A class library from Netscape that provides an application framework and graphical user interface (GUI) routines for Java programmers. IFC was later made part of the Java Foundation Classes (JFC). See JFC, AFC and AWT. See also ICF. (The Independent Film Channel) and WE: WOMEN'S ENTERTAINMENT, and internationally has ownership interests in television channels reaching almost 100 countries around the globe. For more information on MGM, visit MGM Online at http://www.mgm.com. About GoldPocket Interactive GoldPocket Interactive (www.goldpocket.com) is the leading provider of two-way interactive television (iTV) programming for set-top boxes, PCs, and wireless devices. The privately held company's technologies and tools automate iTV content production and distribution to reduce costs and create greater value for television producers, networks, advertisers, wireless carriers, and cable and satellite operators. The world's only two-way interactive network, GoldPocket's EventMatrix(R) leverages a proprietary real-time processing engine to enable television viewers to interact directly with each other, competing for a spot on a live leaderboard lead·er·board n. A board that displays the leaders in a competition. leaderboard Noun a board displaying the current scores of the leading competitors, esp in a golf tournament and instantaneously viewing audience-wide results. GoldPocket has produced and delivered more than 4,000 hours of iTV programming for major networks and media companies, including CBS (Cell Broadcast Service) See cell broadcast. , PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , Fox, Sony, The WB, Game Show Network, AMC, TBS Superstation, MGM, FremantleMedia, A&E Network, Comedy Central, Discovery Networks, Cinemax, TNN TNN The National Network (formerly The Nashville Network) TNN The Nashville Network (now The National Network) TNN The Nerd Network (online gaming clan) , and Bravo. |
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