MGM Interactive and Electronic Arts Launch Global Partnership.
The new agreement capitalizes on the resources of both companies, with MGM creating and developing interactive titles for current and next-generation video game consoles and PC CD-ROM, and Electronic Arts handling all sales, marketing and distribution efforts for those titles in the global marketplace and advising on product development.
"Joining forces not only enables us to tap into Electronic Arts' well-respected creative resources, but it presents us with the best possible marketing and distribution team to support our global objectives," said Bishop.
"This partnership with Electronic Arts provides us with a strategic edge over other available choices in retail market penetration, which will certainly help cultivate MGM's brand awareness in the interactive arena as we launch an innovative and ambitious new slate of game titles."
Added Riccitiello: "We are pleased to enter into this alliance and to be part of such a promising venture. The proven value of MGM's properties, combined with our world-class sales and distribution infrastructure, positions these forthcoming titles to captivate the interest of game-players worldwide."
With numerous film franchises that comprise the MGM stable, the company will offer game-players an impressive portfolio of titles. Among the initial projects slated for release is "Tomorrow Never Dies," the first James Bond property for PlayStation under license from Danjaq LLC and Eon Productions.
Based on the recent blockbuster film, the title is a level-based third-person action adventure where players carry out dangerous missions as the famous Agent 007. The game should surpass players' expectations by bringing innovative new features to the Bond genre complemented by PlayStation's mature, fourth-generation graphics engine.
Other upcoming releases include the action title "Rollerball," based on the futuristic sport in the hit cult film of the same name, and "Too Human," the sophisticated action-adventure game in which an undercover police officer enters the world of corporate espionage in the year 2450 to investigate the death of a fellow officer.
Electronic Arts, with headquarters in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $909 million for fiscal 1998.
Electronic Arts develops, publishes and distributes software worldwide for personal computers and advanced entertainment systems. Electronic Arts markets its products under seven brand names: Electronic Arts, EA SPORTS, Maxis, ORIGIN Systems, Bullfrog Productions Ltd., Westwood Studios and Jane's Combat Simulations. More information about EA's products and full text of news releases can be found on the Internet at http://www.ea.com.
MGM Interactive, a unit of Metro-Goldwyn-Mayer Inc., manages creative development and production of interactive products for a variety of multimedia platforms, as well as talent and developer relationships.
MGM Interactive recently released the critically acclaimed real-time strategy game "WarGames" for the PC and the combat-action game "WarGames: Defcon 1" for PlayStation game consoles. For more information on MGM, its products and services, visit MGM Online at http://www.mgm.com.
Note to Editors: Electronic Arts, EA SPORTS, Maxis, ORIGIN Systems, Bullfrog and Westwood Studios are trademarks or registered trademarks of Electronic Arts or its wholly owned subsidiaries in the United States and/or other countries. Jane's is a registered trademark of Jane's Information Group Ltd. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.
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|Date:||Nov 20, 1998|
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