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MGM/UA LAUNCHES MAJOR NEW INITIATIVE IN LICENSING AND MERCHANDISING -- FOUR NEW EXECUTIVES NAMED

 SANTA MONICA, Calif., May 31 /PRNewswire/ -- As part of a strategic plan to strengthen and expand its licensing and merchandising efforts, Metro-Goldwyn-Mayer Inc. (MGM) has named four new executives to oversee the key areas in licensing and merchandising operations for MGM and United Artists -- live-action film and television properties; animated television and film product; international; and all retail efforts supporting the MGM Lion Logo, United Artists Pictures and the new MGM store. The announcement was made by Susan Notarides, executive vice president, MGM/UA Licensing and Merchandising.
 MGM's expansion of its Licensing and Merchandising activities is designed to take advantage of the company's increasing production activities at MGM Pictures, United Artists Pictures and MGM/UA Worldwide Television.
 At the Licensing '94 show in June, the new team will display its licensing programs for the upcoming releases from MGM and United Artists including "Getting Even With Dad" starring Ted Danson and Macaulay Culkin and "Blown Away" starring Jeff Bridges and Tommy Lee Jones. Future efforts will be focused on MGM and UA's strong upcoming release schedule including "It Runs In The Family," "Speechless," "Hackers," "Fluke," "Species," "Tank Girl," "Wild Bill" and "All Dogs Go To Heaven II."
 In addition, MGM and UA will support these properties with substantial advertising and promotional commitments. The licensing division is also working directly with numerous retailers and licensees to expand the retail push for these new property and licensing opportunities.
 As the newly appointed vice president of merchandising, NancyJane Goldston will develop, merchandise and manage the new MGM Studio Store as well as manage the licensing and merchandising programs for the MGM Lion Logo and United Artists Pictures Logo. The new executive director of Licensing, Susan Christison Toumaian, will develop marketing plans, negotiate licensing deals and oversee marketing efforts for the licensing of current films and television programs as well as titles from the MGM/UA library. Eric Stein, director of Licensing, will be responsible for managing and developing licensing programs for MGM/UA's animated characters (such as the Pink Panther), while Sylvia Graham, manager of International Licensing, will be responsible for managing relationships with international licensees.
 "This new team demonstrates our company's commitment to aggressively pursue every viable opportunity to expand the reach of our licensing and merchandising business," said Notarides. "We are excited by the unique experience and talents each member of the team brings to this task."
 Goldston was most recently a senior vice president with Fraser and Associates Advertising, where her clients included SEGA, Warner Bros. and Vehicle Information Network (a new interactive consumer information service). She served as vice president, management supervisor of Orsatti & Parrish in Boston, where she was responsible for such clients as Fidelity Investments, The Christian Science Monitor, World Monitor Magazine and Mount Snow Report as well as new business development. Her prior experience also includes over 10 years of corporate marketing, merchandising and advertising, with the American Express Co. as vice president, Direct Marketing.
 Toumaian was formerly director of Marketing for Sony Pictures Entertainment where she was involved in the licensing of films and television programs including "Hook," "Bram Stoker's Dracula," "Beakman's World" and "The Three Stooges." Prior to that, she was head of worldwide merchandising and home video sales at Harmony Gold USA. Her previous experience also includes serving as director of Licensing for Ziv International Inc., a subsidiary of Lorimar Productions Inc.
 Stein was previously licensing manager for Lucasfilm Ltd., where he implemented licensing programs for film properties including "Star Wars" and "Indiana Jones." His experience includes management marketing and licensing positions with DIC Merchandising Enterprises, Columbia Pictures, The Greek Theatre and Sony Signatures.
 Graham was previously product manager of the Warner Bros. Catalog unit of the Warner Bros. Consumer Product Division. Prior to that, she was with MGM as merchandise manager.
 Metro-Goldwyn-Mayer Inc. is involved in the worldwide production and distribution of motion pictures and television programs through MGM Pictures, United Artists Pictures, MGM Worldwide Television, MGM/UA Telecommunications Group, MGM/UA Distribution Co. and MGM/UA Home Entertainment, among others.
 -0- 5/31/94
 /CONTACT: Craig A. Parsons of Pondel Parsons & Wilkinson, 310-207-9300/


CO: Metro-Goldwyn-Mayer Inc.; United Artists ST: California IN: ENT SU: PER

LR-LS -- LA005 -- 1596 05/31/94 12:03 EDT
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Copyright 1994 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 31, 1994
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