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MGI Software Builds Momentum in Photography Software; Receives Kudos from Users and Reviewers; Leads Market in Unit Sales.


TORONTO--(BUSINESS WIRE)--Nov. 14, 1996--(CANADIAN DEALING NETWORK Canadian Dealing Network (CDN)

The organized OTC market of Canada. Formerly known as the Canadian Over-the-Counter Automated Trading System (COATS), the CDN became a subsidiary of the Toronto Stock Exchange in 1991.
: MGIS MGIS Musa Germplasm Information System .) MGI MGI Mouse Genome Informatics
MGI Modular Gateway Interface
MGI McKinsey Global Institute
MGI Military Geographic Information
MGI Marine Geological Institute
MGI Policy on the Management of Government Information (Canada) 
 Software Corp. (CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. : MGIS), the leader in PC photography, today announced that its MGI PhotoSuite has achieved the number one ranking in U.S. computer store sales in September.

According to market researcher PC Data, MGI PhotoSuite outsold out·sold  
v.
Past tense and past participle of outsell.
 its closest competitor by more than a two-to-one margin and captured nearly 40 percent of all unit sales in the digital imaging category. MGI's sales performance signifies the growing consumer interest in PC photography and the firm's leadership with America's favorite photo software.

Early product reviews are also reinforcing MGI's momentum. Windows Magazine recently rated MGI PhotoSuite 4 and a half stars out of a possible five and honored the product with the "Windows Magazine Recommended" Award. "The program will hook you immediately, with fun results that really belie its impressive power," said reviewer James Powell. The review appears in the December issue which will be read by more than 2 million buyers.

MGI software users have also delivered praises. "I can't believe I've managed without MGI PhotoSuite," said Arnold Galman, a real estate developer in Philadelphia. "This product makes working with photos on my computer a complete joy. It is so easy to use that my ten year old daughter was able to print birthday cards within the first five minutes of using the program." Galman uses the cataloging feature in MGI PhotoSuite to keep track of the images he stores on his computer. He also uses the different photo touch up tools to enhance and correct photos so they look the way he wants them to.

MGI has also received the backing of the photo industry. The company recently signed marketing agreements with some of the world's leading photo retailers, including Moto Photo, Wolf Camera and Video, Ritz Camera Centers Beltsville, Maryland-based Ritz Camera Centers operates a chain of approximately 1,200 photography stores located in 48 states and the District of Columbia. These stores offer a variety of photography products and services, including one-hour photofinishing, digital imaging, and , and Black's Photo, serving markets in the U.S., Canada and Norway. MGI also recently signed an agreement with PictureVision, Inc. to link MGI PhotoSuite users to more than 2,500 photo retail stores using PhotoNet. For the first time, PC users will have a convenient one-stop software solution to view, edit, manipulate, order reprints, order photo gifts, organize and archive their photos electronically using the Internet.

Some of the world's leading equipment manufacturers have also endorsed MGI's photo products. Packard Bell NEC (Packard Bell, The Netherlands, www.packardbell.com) A major PC manufacturer that is the consumer brand of NEC Computers International and the home computing market leader in the U.K. and much of Western Europe. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Citizen America, AST (AST Computer, Irvine, CA) A PC manufacturer founded in 1980 by Albert Wong, Safi Quershey and Tom Yuen (A, S and T). It offered a complete line of PCs that sold through its dealer channel. , Canon and ATI Technologies now supply MGI software with their products.

MGI PhotoSuite-Everything You Need to Edit, Capture, Catalog and Transform Photos

MGI PhotoSuite is a true 32-bit application with an activity-based design which makes working with photos both quick and easy. The MGI software supports all the popular graphic file formats including Interlaced GIF, Transparent GIF, and JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 formats most often used on the Net, and other photographic formats such as Kodak CD, Seattle FilmWorks, and soon FlashPix. One can do more than 1,000 different things with photos using MGI PhotoSuite including photo touch up, image capture, photo collages, word balloons, body switching, sports cards, and more. MGI PhotoSuite captures photos using any Internet browser, scanner or digital camera with TWAIN support. The suggested retail price of MGI PhotoSuite is U.S. $79.95 (Cdn $89.95) and includes a stock library of photos.

About MGI Software

MGI Software was formed by those who helped bring companies like Corel and Delrina to the forefront. Its mission is to change the way we picture the world by transforming the way we use photos, video and other multimedia on PCs and the Net. MGI has already established a legendary reputation for innovation with products like PC PhotoStarter Kit and PhotoSuite which have quickly become the best-selling products. MGI has its head office in Richmond Hill, Ontario Richmond Hill (2006 population 162,704) is a town in York Region north of Toronto, Ontario, Canada. It is part of the Greater Toronto Area. History
The area was first surveyed by Lieutenant-Governor John Graves Simcoe in 1794 while he was constructing Yonge Street.
 and other offices in the United States and Europe. MGI's shares trade on the Canadian Dealing Network (symbol - MGIS), the OTC market in Toronto. -0-

Note to Editors: MGI, MGI PhotoSuite are registered trademarks of MGI Software Corp. All products mentioned are trademarks or registered trademarks of their respective companies.

CONTACT: MGI Software Corp.

Jodi Echakowitz, 905/764-7000 ext. 216

jechakowitz@mgisoft.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 1996
Words:677
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