MGA Expands in Europe.After eroding much of Barbie's market share domestically, it seems like MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor. (2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc. Entertainment's Bratz line of fashion dolls and accessories are doing the same internationally, as the August NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands Europe study noted the fact that Bratz has now obtained 64 percent of the market share in the United Kingdom. This tops a July record of 52 percent and overall the Bratz brand is up 48 percent for 2005 to date. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Margaret Whitfield, a toy analyst for Ryan Beck and Company, this is another sign of the damage that North Hills-based MGA has done to its arch-rival, Mattel. "This growth has been at the expense of Barbie. NPD's data clearly suggest a very strong gain in market share," Whitfield said. "On top of it all they're looking to expand to Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia by 2007." Additionally, last month MGA debuted the new Rock Angelz DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , developed in a partnership with 20th Century Fox Entertainment. This release went head to head against Mattel's My Scene Barbie DVD and doll, which featured a hipper and cooler Barbie and an advertising campaign and doll featuring Hollywood actress Lindsay Lohan. Yet according to Whitfield, this new film hasn't fared as well as the Rock Angelz. "Though it's only been out for about a month, the Rock Angelz DVD has been performing well. Matters My Scene line of dolls and DVD has thus far been disappointing," Whitfield said. "Mattel has been trying to do this sort of multimedia entertainment for the last few years, focusing on younger age groups every year. But it has yet to stop their market erosion due to the success of the Bratz." And don't excerpt Bratz' saturation of the multimedia marketplace to die down any time soon. Last month also marked the debut of a Bratz CGI-animated television series. Developed in conjunction with 4Kids Entertainment Inc., the series is currently running on Saturday mornings on the Fox network. Additionally, just last week, Calabasas Hills-based THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters , Inc. shipped its first copies of a Bratz: Rock Angelz Video game for the PlayStation 2, Nintendo GameCube, Game Boy Advance and the Windows PC. The game is the first release under THQ and MGA's worldwide interactive agreement. The video game made its launch debut last week at The Toy Wishes Holiday Preview Show at the Jacob K. Javitz Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . |
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